Practical Google Analytics and Google Tag Manager for developers. ([2015])

• Record Type: Book
• Further Information: Note: Jonathan Weber and the team at LunaMetrics.
• Authors: Weber, Jonathan; LunaMetrics,
• Contents: Part I Implementing Google Analytics with Google Tag Manager -- Chapter 1 Google Analytics Fundamentals -- Chapter 2 Basic Google Analytics Measurement -- Chapter 3 Introducing Google Tag Manager (GTM) -- Chapter 4 Testing Your Implementation -- Part II Enhancing Website Data with Google Tag Manager -- Chapter 5 Tracking Interactions Using Google Tag Manager -- Chapter 6 Goals: Measuring Conversions -- Chapter 7 ECommerce: Tracking Products and Purchases -- Chapter 8 Cleaning Up and Enriching Data with GA and GTM -- Chapter 9 Measuring Campaigns and Troubleshooting Traffic Sources -- Chapter 10 Tracking Users across Devices -- Chapter 11 Providing Additional Data about Your Users -- Part III Collecting Data from Other Sources -- Chapter 12 GA?s Measurement Protocol: Collecting Data from Anywhere -- Chapter 13 Collecting Data from Mobile Apps with GA and GTM -- Chapter 14 Importing Data into GA -- Chapter 15 Using GA with BigQuery for Big Data Analysis -- Appendix Google Analytics and Google Tag Manager APIs.
• Publisher Details: New York, New York : Apress
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource (1 volume), illustrations
• Subjects: 004; Computer science; Web usage mining -- Computer programs; COMPUTERS -- Computer Literacy; COMPUTERS -- Computer Science; COMPUTERS -- Data Processing; COMPUTERS -- Hardware -- General; COMPUTERS -- Information Technology; COMPUTERS -- Machine Theory; COMPUTERS -- Reference; Computers -- Software Development & Engineering -- General; Software Engineering; Computer programming; Software engineering; Computers -- Web -- Web Programming; Web programming; Electronic books
• Languages: English
• ISBNs: 9781484202654; 1484202651
• Related ISBNs: 9781484202661; 148420266X
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from title page (Safari, viewed November 30, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.