Competitiveness in Emerging Markets : Market Dynamics in the Age of Disruptive Technologies /: Market Dynamics in the Age of Disruptive Technologies. ([2018])
- Record Type:
- Book
- Title:
- Competitiveness in Emerging Markets : Market Dynamics in the Age of Disruptive Technologies /: Market Dynamics in the Age of Disruptive Technologies. ([2018])
- Main Title:
- Competitiveness in Emerging Markets : Market Dynamics in the Age of Disruptive Technologies
- Further Information:
- Note: Datis Khajeheian, Mike Friedrichsen, Wilfried Mödingerm editors.
- Editors:
- Khajeheian, Datis
Friedrichsen, Mike
Mödinger, Wilfried - Contents:
- Intro; Foreword; Scientific Advisory Board and Reviewers; Contents; Contributors; List of Abbreviations; Part I: Editorial; An Introduction to Competitiveness in Fast Changing Business Environment; 1 Competitiveness; 2 Emerging Markets; 3 Target Readership of This Book; 4 Organization of This Book; 5 Acknowledgements; References; Digital Transformation and the Effects on the Management of Media Firms; 1 Introduction; 2 Digital Transformation; 3 Digital Transformation as a Key to the Success; 3.1 Industries in the Digital Change; 3.2 The Success of Firms Like Google and Amazon. 3.3 Challenges and Measures for the Coping4 Digital Trust; 5 Digital Workplace: Digital Workforce: Work in the Digitized Firm; 6 Business Models of ``Internet Platforms ́́in the Digital Economy; 6.1 Example Media Industry: Streaming Services Conquer the Market; 6.2 Business Model at the Example Spotify; 6.3 Potential; 7 Result; Literature; Part II: Broadcasting; The Implications of Programmatic Advertising on the Business Model of TV Broadcasters; 1 Introduction; 2 Programmatic TV Technology and Business Model Change; 2.1 The Development of Programmatic. 2.2 Business Model as a Unit of Analysis3 Context and Methodology; 3.1 Methodology; 4 Commented Results; 4.1 Implications from the Content Analysis; 4.1.1 Customer Segments; 4.1.2 Value Proposition; 4.1.3 Customer Relationship; 4.1.4 Channels; 4.1.5 Revenue Streams; 4.1.6 Key Resources and Key Activities; 4.1.7 Key Partnerships; 4.1.8 Cost Structure;Intro; Foreword; Scientific Advisory Board and Reviewers; Contents; Contributors; List of Abbreviations; Part I: Editorial; An Introduction to Competitiveness in Fast Changing Business Environment; 1 Competitiveness; 2 Emerging Markets; 3 Target Readership of This Book; 4 Organization of This Book; 5 Acknowledgements; References; Digital Transformation and the Effects on the Management of Media Firms; 1 Introduction; 2 Digital Transformation; 3 Digital Transformation as a Key to the Success; 3.1 Industries in the Digital Change; 3.2 The Success of Firms Like Google and Amazon. 3.3 Challenges and Measures for the Coping4 Digital Trust; 5 Digital Workplace: Digital Workforce: Work in the Digitized Firm; 6 Business Models of ``Internet Platforms ́́in the Digital Economy; 6.1 Example Media Industry: Streaming Services Conquer the Market; 6.2 Business Model at the Example Spotify; 6.3 Potential; 7 Result; Literature; Part II: Broadcasting; The Implications of Programmatic Advertising on the Business Model of TV Broadcasters; 1 Introduction; 2 Programmatic TV Technology and Business Model Change; 2.1 The Development of Programmatic. 2.2 Business Model as a Unit of Analysis3 Context and Methodology; 3.1 Methodology; 4 Commented Results; 4.1 Implications from the Content Analysis; 4.1.1 Customer Segments; 4.1.2 Value Proposition; 4.1.3 Customer Relationship; 4.1.4 Channels; 4.1.5 Revenue Streams; 4.1.6 Key Resources and Key Activities; 4.1.7 Key Partnerships; 4.1.8 Cost Structure; 4.1.9 The Business Model Overall; 4.2 Implications from the Expert Panel; 5 Discussion; References; `Datafying ́Broadcasting: Exploring the Role of Big Data and Its Implications for Competing in a Big Data-Driven TV Ecosystem. 1 Introduction: Television in a State of Flux2 How Will Big Data Impact the TV Industry?; 3 Competing in a Big Data Driven Broadcast Ecosystem; 3.1 Big Data as Audience Analytics Tool; 3.2 Big Data as Audience Engagement Strategy; 3.3 Big Data as Business Model Innovation; 4 Conclusion: Impacts on Competition are Unresolved; References; Part III: Small Media Firms; War of Attrition in Polish Video-Games Printing Press: Customer Retention to Survive Printing Press in the Age of Digital Comm ... ; 1 Introduction; 2 Theoretical Model; 3 About ``PSX Extreme;́́ 4 Methodology. 4.1 Customers Observation4.2 Survey; 4.3 Interview; 5 Data Analysis; 5.1 Customers Observation; 5.2 Survey; 5.3 Interviews; 5.3.1 Interview with Agnes Szostak; 5.3.2 Interview with Martin Gajzler; 6 Conclusion; References; Media Innovations in Digital Music Distribution: The Case of Beeptunes.com; 1 Introduction; 2 Literature Review; 2.1 Media Innovation; 2.2 Efficient Media Markets Theory; 2.3 Understanding of the Music Business; 2.3.1 Music Industry as a Creative Industry; 2.3.2 Music as a Service; 2.3.3 Music Industry as a Copyright Industry; 2.3.4 Music Distribution Typology. … (more)
- Publisher Details:
- Cham, Switzerland : Springer
- Publication Date:
- 2018
- Copyright Date:
- 2018
- Extent:
- 1 online resource
- Subjects:
- 338.90091724
Business
Competition -- Developing countries
BUSINESS & ECONOMICS -- Industries -- General
Competition
Business & Economics -- Production & Operations Management
Business & Economics -- Entrepreneurship
Business & Economics -- Industries -- Media & Communications Industries
Business & Economics -- Industrial Management
Research & development management
Entrepreneurship
Media, information & communication industries
Economics of industrial organisation
Management science
Globalization
Management
Entrepreneurship
Industrial management
Industrial organization
Business & Economics -- General
Market research
Developing countries
Electronic books - Languages:
- English
- ISBNs:
- 9783319717227
3319717227 - Related ISBNs:
- 9783319717210
3319717219 - Notes:
- Note: Includes bibliographical references and index.
Note: Online resource; title from PDF title page (EBSCO, viewed May 18, 2018). - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
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- British Library HMNTS - ELD.DS.374124
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