Competitiveness in Emerging Markets : Market Dynamics in the Age of Disruptive Technologies /: Market Dynamics in the Age of Disruptive Technologies. ([2018])

• Record Type: Book
• Further Information: Note: Datis Khajeheian, Mike Friedrichsen, Wilfried Mödingerm editors.
• Editors: Khajeheian, Datis; Friedrichsen, Mike; Mödinger, Wilfried
• Contents: Intro; Foreword; Scientific Advisory Board and Reviewers; Contents; Contributors; List of Abbreviations; Part I: Editorial; An Introduction to Competitiveness in Fast Changing Business Environment; 1 Competitiveness; 2 Emerging Markets; 3 Target Readership of This Book; 4 Organization of This Book; 5 Acknowledgements; References; Digital Transformation and the Effects on the Management of Media Firms; 1 Introduction; 2 Digital Transformation; 3 Digital Transformation as a Key to the Success; 3.1 Industries in the Digital Change; 3.2 The Success of Firms Like Google and Amazon. 3.3 Challenges and Measures for the Coping4 Digital Trust; 5 Digital Workplace: Digital Workforce: Work in the Digitized Firm; 6 Business Models of ``Internet Platforms ́́in the Digital Economy; 6.1 Example Media Industry: Streaming Services Conquer the Market; 6.2 Business Model at the Example Spotify; 6.3 Potential; 7 Result; Literature; Part II: Broadcasting; The Implications of Programmatic Advertising on the Business Model of TV Broadcasters; 1 Introduction; 2 Programmatic TV Technology and Business Model Change; 2.1 The Development of Programmatic. 2.2 Business Model as a Unit of Analysis3 Context and Methodology; 3.1 Methodology; 4 Commented Results; 4.1 Implications from the Content Analysis; 4.1.1 Customer Segments; 4.1.2 Value Proposition; 4.1.3 Customer Relationship; 4.1.4 Channels; 4.1.5 Revenue Streams; 4.1.6 Key Resources and Key Activities; 4.1.7 Key Partnerships; 4.1.8 Cost Structure; 4.1.9 The Business Model Overall; 4.2 Implications from the Expert Panel; 5 Discussion; References; `Datafying ́Broadcasting: Exploring the Role of Big Data and Its Implications for Competing in a Big Data-Driven TV Ecosystem. 1 Introduction: Television in a State of Flux2 How Will Big Data Impact the TV Industry?; 3 Competing in a Big Data Driven Broadcast Ecosystem; 3.1 Big Data as Audience Analytics Tool; 3.2 Big Data as Audience Engagement Strategy; 3.3 Big Data as Business Model Innovation; 4 Conclusion: Impacts on Competition are Unresolved; References; Part III: Small Media Firms; War of Attrition in Polish Video-Games Printing Press: Customer Retention to Survive Printing Press in the Age of Digital Comm ... ; 1 Introduction; 2 Theoretical Model; 3 About ``PSX Extreme;́́ 4 Methodology. 4.1 Customers Observation4.2 Survey; 4.3 Interview; 5 Data Analysis; 5.1 Customers Observation; 5.2 Survey; 5.3 Interviews; 5.3.1 Interview with Agnes Szostak; 5.3.2 Interview with Martin Gajzler; 6 Conclusion; References; Media Innovations in Digital Music Distribution: The Case of Beeptunes.com; 1 Introduction; 2 Literature Review; 2.1 Media Innovation; 2.2 Efficient Media Markets Theory; 2.3 Understanding of the Music Business; 2.3.1 Music Industry as a Creative Industry; 2.3.2 Music as a Service; 2.3.3 Music Industry as a Copyright Industry; 2.3.4 Music Distribution Typology.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2018
• Copyright Date: 2018
• Extent: 1 online resource
• Subjects: 338.90091724; Business; Competition -- Developing countries; BUSINESS & ECONOMICS -- Industries -- General; Competition; Business & Economics -- Production & Operations Management; Business & Economics -- Entrepreneurship; Business & Economics -- Industries -- Media & Communications Industries; Business & Economics -- Industrial Management; Research & development management; Entrepreneurship; Media, information & communication industries; Economics of industrial organisation; Management science; Globalization; Management; Entrepreneurship; Industrial management; Industrial organization; Business & Economics -- General; Market research; Developing countries; Electronic books
• Languages: English
• ISBNs: 9783319717227; 3319717227
• Related ISBNs: 9783319717210; 3319717219
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed May 18, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.