Communication Excellence : How to Develop, Manage and Lead Exceptional Communications /: How to Develop, Manage and Lead Exceptional Communications. (2017)

• Record Type: Book
• Further Information: Note: By Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven.
• Authors: Tench, Ralph; Verčič, Dejan; Zerfass, Ansgar; Moreno, Ángeles; Verhoeven, Piet
• Other Names: École nationale supérieure des beaux-arts (France)
• Contents: Introduction -- Part I: Connected Organisations -- Commandment 1: Globalised -- Commandment 2: Mediatised -- Commandment 3: Reflective -- Part II: Influential Departments -- Commandment 4: Embedded -- Commandment 5: Datafied -- Commandment 6: Strategised -- Part III: Ambitious Professionals -- Commandment 7: Sagacious -- Commandment 8: Linked -- Commandment 9: Solid -- The Future Of Excellent Communication: From A Soft To A Hard Discipline -- About the European Communication Monitor And Its Methodology -- References.
• Publisher Details: Cham : Springer International Publishing Imprint Palgrave Macmillan
• Publication Date: 2017
• Extent: 1 online resource (XXXII, 215 pages 47 illustrations)
• Subjects: 659.2; Business; Public relations; Organization; Planning; Communication; Business communication; Management science; Business communication; Communication; Business & Economics -- Strategic Planning; Organizational theory & behaviour; Business & Economics -- Public Relations; Public relations; Electronic books
• Languages: English
• ISBNs: 3319488600; 9783319488608
• Related ISBNs: 3319488597; 9783319488592
• Notes: Note: Includes bibliographical references at the end of each chapters and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.