Lead Market India : Key Elements and Corporate Perspectives for Frugal Innovations /: Key Elements and Corporate Perspectives for Frugal Innovations. (2017)

• Record Type: Book
• Further Information: Note: Edited by Cornelius Herstatt, Rajnish Tiwari.
• Editors: Herstatt, Cornelius; Tiwari, Rajnish
• Other Names: École nationale supérieure des beaux-arts (France)
• Contents: Chapter 1 India's Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the Contributed Volume -- Chapter 2 Frugal Innovation: An Assessment of Scholarly Discourse, Trends and Potential Societal Implications -- Chapter 3 Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence? -- Chapter 4 Emerging Patterns of Grassroots Innovations: Results of a Conceptual Study Based on Selected Cases from India -- Chapter 5 Consumer Innovation in the poor versus rich world -- Some Differences and Similarities -- Chapter 6 Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations -- Chapter 7 Developing Frugal Innovations with Inventive Analogies: Preliminary Evidence from Innovations in India -- Chapter 8 Made in India for the World: An Empirical Investigation into Novelty and Nature of Innovations -- Chapter 9 India's Electronic Voting Machines: Social Construction of a Controversy Surrounding a Frugal Innovation -- Chapter 10 Renewable Energy in India: Policies, Trends and Foreign Direct Investments in Research and Development -- Chapter 11 Commercial Vehicle Industry in India: An Investigation of the Innovation and Business Trends (2000-2015).
• Publisher Details: Cham : Springer International Publishing Imprint Springer
• Publication Date: 2017
• Extent: 1 online resource (XI, 254 pages 54 illustrations)
• Subjects: 658.514; Business; Leadership; Industrial management; Globalization; Markets; Economic policy; Management; Leadership; Management; Business & Economics -- General; Business & Economics -- Management; Science -- General; Market research; Business strategy; Research & development management; Management science; Business & Economics -- Production & Operations Management; Electronic books
• Languages: English
• ISBNs: 9783319463902; 3319463926; 9783319463926
• Related ISBNs: 331946390X
• Notes: Note: Includes bibliographical references at the end of each chapters.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.