Business model pioneers : how innovators successfully implement new business models /: how innovators successfully implement new business models. (2016)

• Record Type: Book
• Further Information: Note: Kai-Ingo Voigt, Oana Buliga, Kathrin Michl.
• Authors: Voigt, Kai-Ingo; Buliga, Oana; Michl, Kathrin
• Contents: Introduction.- The Business Model Concept.- Retail Business Model Pioneers: Striving for Customer Benefit - The Case of Aldi.- Pure Beauty - The Case of Body Shop.- Globalizing Coffee Culture - The Case of Starbucks.- Customized and Built to Order - The Case of Dell.- Creating the Global Shopping Mall - The Case of Amazon.- Media and Entertainment Business Model Pioneers: Beyond the Search Engine - The Case of Google.- Journalism 2.0 - The Case of The Huffington Post.- Making People Happy - The Case of The Walt Disney Company.- Entertainment on Demand - The Case of Netflix.- Passion for Music - The Case of Spotify.- Service Business Model Pioneers.- Democracy in Education - The Case of edX.- Pioneer in the Skies - The Case of Southwest Airlines.- Manufacturing Business Model Pioneers: Driving Against the Tide - The Case of Tesla Motors.- Managing Complexity - The Case of Siemens.- Key Learnings: How to Start a Pioneering Business Model?.
• Publisher Details: Cham : Springer
• Publication Date: 2016
• Copyright Date: 2017
• Extent: 1 online resource (215 pages)
• Subjects: 658.4012; Business; Business planning; Strategic planning; Business & Economics -- Production & Operations Management; Business & Economics -- Marketing -- Research; Research & development management; Market research; Management science; Leadership; Management; Market research; Business & Economics -- Management; Business strategy
• Languages: English
• ISBNs: 9783319388458
• Related ISBNs: 9783319388441
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.