Business hack : the wealth dragon way to build a successful business in the digital age /: the wealth dragon way to build a successful business in the digital age. (2019)

• Record Type: Book
• Further Information: Note: John Lee.
• Authors: Lee, John, 1981-
• Contents: Preface xi Acknowledgments xiii About the Author xv Introduction: My Business Journey 1 Part I The Old Rules Chapter 1 Your Business and Products 19 Chapter 2 Sales and Marketing 27 Chapter 3 Building Your Sales Machine 41 Chapter 4 The Psychology of Selling 71 Part II The New Rules Chapter 5 The Digital Revolution 87 Chapter 6 Your Online Presence 95 Chapter 7 The Power of Social Media 113 Chapter 8 A Guide to Building Successful Social Media Campaigns 123 Chapter 9 Branding in the Digital Age 139 Chapter 10 Cautionary Tales (Adapt or Die!) 153 Part III The Future Rules Chapter 11 Predicting Future Trends 161 Chapter 12 Don’t Become a Human Bot! 171 Part IV Their Rules (Case Studies) Chapter 13 Case Studies 177 Final Word: Your Business Story 193 Index 195
• Publisher Details: Hoboken : Wiley
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.8/72; Internet marketing; Selling; Success in business; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9781119542315; 1119542316
• Related ISBNs: 9781119542292
• Notes: Note: Online resource; title from PDF title page (EBSCO, viewed December 20, 2018)
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.