Out-thinking organizational communications : the impact of digital transformation /: the impact of digital transformation. (©2017)

• Record Type: Book
• Further Information: Note: Joachim Klewes, Dirk Popp, Manuela Rost-Hein, editors.
• Editors: Klewes, Joachim, 1954-; Popp, Dirk; Rost-Hein, Manuela
• Contents: Digital Transformation and the Challenges for Organizational Communications: An Introduction; Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate; Introduction: Exploring the Role of Communications; Communications: A Neglected Perspective in Discussions on the Digital Transformation; Four Industrial Generations and the Role of Corporate Communications; Our Definitions: Between Industrial Internet and Big Data; Industry 4.0 Or the Industrial Internet; Artificial Intelligence; Internet of Things (IoT); Big Data; Digital Transformation. The Four T̀̀rend Worlds ́́of Digital Transformation: Technology, Business, Organization and SocietyThree Technological Trends; Three Societal Trends; Three Trends in Business Models; Three Organizational Trends; When Will Communication Vanish as a Profession?; References; Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset; We Are Digital; We Like Technology; We Appreciate M̀̀achines at Work;́́ We Dislike Fat Cats; We Love Life; We Trust Algorithms; We Are on the Verge of Becoming Cyborgs; We Are Aware of the Challenges; References. Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political ArenaIntroduction: Policymaking-A Discursive Practise; Influencers ́Narratives: The Promises of the Industrial Internet; Operational Efficiency and the Digital Revolution; Outcome Economy: Promises of the Digital Era; Policy Responses: Regulatory Frameworks; Evidence or Algorithms?; Policies as Sellable Outcomes; Changes in the Political Industry; Electoral Campaigns; Political Organisations; Conclusions: The Responsibility of Professional Communicators; References. The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven CommunicationCMOs: In the Midst of the Storm; Engaging Throughout the Entire Lifecycle; Unlocking Insides; Data Is the Key; The Shift from a Customer-Focused to a Customer-Centric Mindset; Aligning Departments and Teams; Understanding Needs and Motivations; Preparing for a Disruptive Future; Reference; The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession; Introduction: Benefits and Risks of the Digital Transformation. Four Fundamental Challenges for CompaniesThe New Competitive Landscape; New Contents and Tools of the Corporate Communication Profession; Communication Professionals ́Roles and Activities; Competencies for Today and Tomorrow; The Digital Transformation: A Challenge for Corporate Communication Scholars; References; Itś About Trust: The IT Departmentś Role in a Digital Organisation: Why Techies May Be the New Communications Team; Introduction: Digitisation of the Value Chain; The Industrial Internet in the Electricity Sector; The Industrial Internet and the Introduction of Smart Devices.
• Publisher Details: Switzerland : Springer
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource
• Subjects: 658.45; Business; Communication in organizations; Digital communications; Business communication; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Business communication; Communication in organizations; Digital communications; Language Arts & Disciplines -- Communication Studies; Business & Economics -- Production & Operations Management; Communication studies; Business strategy; Research & development management; Management science; Public relations; Leadership; Management; Business & Economics -- Public Relations; Public relations; Electronic books
• Languages: English
• ISBNs: 9783319418452; 3319418459
• Related ISBNs: 9783319418445; 3319418440
• Notes: Note: Includes bibliographical references.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.