Practical Sitecore 8 configuration and strategy : a user guide for Sitecore's content and marketing capabilities /: a user guide for Sitecore's content and marketing capabilities. ([2015])

• Record Type: Book
• Further Information: Note: Phillip Wicklund.
• Authors: Wicklund, Phillip
• Contents: Practical Sitecore 8 Configuration and Strategy; Contents at a Glance; Contents; About the Author; About the Technical Reviewers; Acknowledgments; Introduction; How This Book Is Structured; Contacting the Author; Chapter 1: Introduction to Sitecore 8; Web Content Management-A Brief History; Web 2.0; R.I.P. WCM-Long Live CXP; Key Priorities for a Customer Experience Platform; Easy to Use; Real-Time Personalization; Single View of the Customer; Search Engine Optimization; E-Mail and Automation; Multilingual Support; Omnichannel Support; Social Media Support; Mobile Support. Integration FlexibilityDeveloper Friendly; Enterprise Grade; Key Features and Capabilities of Sitecore; Sitecore Solution Architecture; Channel Layer; Web; Email; Mobile; Social; Commerce; Print; Apps; Federated; Management Layer; Sitecore AIDA Layer; Sitecore Database Layer; Integration Layer; Unified Content Management; Analytics and Experience Optimization; Experience Automation; Experience Profiles; Experience Personalization; Federated Experience Manager; Email Experience Manager; Print Experience Manager; Quick Tour of the Sitecore Admin GUI; What's New in Sitecore 8?; Summary. Chapter 2: Managing ContentThe Sitecore Hierarchy; Templates; Content; Layouts and Components; Content Editing Fundamentals; Getting Started; Managing Rich Media; Working in the Experience Editor; A Brief Tour; Home Tab; View Tab; Experience Tab; Advanced and Optimization Tabs; Previewing, Exploring, and Debugging; Working with Components; Managing Thousands of Items with Buckets; Converting an Item to a Bucket; Searching a Bucket; Archiving Content and the Recycle Bin; Recycle Bin Settings; Archiving Content; Content Versions and Multilingual Language Support; Managing Multiple Versions. Content Language TranslationContent Cloning; Workflows and Publishing Overview; Summary; Chapter 3: Experience Personalization; What Is Personalization?; Rules-Based vs. Predictive Personalization; It All Starts with Personas; The Persona Workshop; Creating a Persona Journey; Predictive Personalization Terminology; Personalization Testing in the Experience Explorer; Configuring Personalization; Configuring Ad-Hoc Personalization; Configuring Persona-Based Personalization; Summary; Chapter 4: Experience Optimization; Experience Optimization Considerations; What Is A/B and Multivariate Testing? Good Expectations (1% Rule)Landing Pages vs. Corporate Web Site; Calculating Statistical Significance; Optimization Gamification; Running Your First A/B Test; Creating a New Page Test; Creating a Multivariate Page-Level Test; Summary; Chapter 5: Marketing Campaigns; Sitecore Marketing Automation; A Looking Glass and a Rudder; Tactical (t) versus Transformational (T); Sitecore Marketing Building Blocks; Events, Failure Events, and Goals; Outcomes; Campaigns; Engagement Plans; Taxonomies; Creating Your First Engagement Plan; Email Experience Manager; Summary; Chapter 6: Web Forms for Marketers.
• Publisher Details: Berkeley, CA : Apress
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource (xx, 317 pages), illustrations (some color)
• Subjects: 006.7; Computer science; Web site development; COMPUTERS -- General; Web site development; Computer Science; Computer Applications; Computer Science, general; Information Systems and Communication Service; Computers -- Computer Science; Computers -- Online Services -- General; Computer science; Computer networking & communications; Information systems; Computers -- Data Processing; Information technology: general issues; Electronic books; Electronic book
• Languages: English
• ISBNs: 9781484212363; 1484212363; 1484212371; 9781484212370
• Related ISBNs: 9781484212370
• Notes: Note: Online resource; title from PDF title page (SpringerLink, viewed December 14, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.