Consumer behavior, organizational strategy and financial economics : proceedings of the 21st Eurasia Business and Economics Society Conference /: proceedings of the 21st Eurasia Business and Economics Society Conference. ([2018])

• Record Type: Book
• Further Information: Note: Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can, editors.
• Editors: Bilgin, Mehmet Huseyin; Danis, Hakan; Demir, Ender; Can, Ugur
• Other Names: Eurasia Business and Economics Society., Conference, (21st) 2017 (Budapest, Hungary)
• Contents: Intro; Preface; Eurasia Business and Economics Society; Contents; List of Contributors; Part I: Consumer Behavior; The Influence of Sales Stimulation Methods on the Behaviour of Consumers While Making the Decision on Purchase of Products in ... ; 1 Introduction; 2 Theoretical Aspects of Sales Promotions; 3 Research Methodology; 4 Investigation of Consumers ́Target Audience; 5 Defining of Product Sales Promotion Objectives and Mode Chose; 6 Coordination of Sales Promotion Activities with Other Marketing Activities; 7 Implementation and Evaluation of Sales Promotion Activities; 8 Conclusion. 2.2 ICTs and Web-Evaluation Strategies for an Online Medical Tourism Marketing Strategy3 Methodology; 4 Results; 5 Discussion; 5.1 General Website Information; 5.2 Information About Services Provided by Each Provider; 5.3 Website Interactivity and Contact Information; 5.4 Medical Tourism Exclusive Information; 6 Conclusions; References; Smartphone Adoption: Design of Factors Within the Framework of Theory of Consumption Values; 1 Introduction; 2 Data and Methodology; 3 Results; 4 Conclusion; References; Impact of UTAUT/UTAUT2 Motives on Intention to Use Deal Sites; 1 Introduction. 2 Data and Methodology3 Results; 4 Conclusions; References; The Purpose, Scope and Basic Principles of Consumer Protection in Turkey; 1 Introduction; 2 The Purpose of Turkish Consumer Law; 3 Changes on the Principle of Consumer Protection; 4 The Scope of Turkish Consumer Law; 5 Basic Principles; 6 Conclusion; References; Part II: Organizational Strategy; How Are Strategy and Organizational Culture Related? A Conceptual Discussion; 1 Introduction; 2 Relevant Literature; 2.1 Complexity, Change and Ambidexterity; 2.2 Organizational Culture; 3 Discussion and Propositions; 4 Conclusion; References. Immigrant Cultural Diversity Management as a Catalyst for Organisation-Level Innovation1 Introduction; 2 Immigrant Cultural Diversity Management and Innovation; 3 Models of Immigrant Cultural Diversity Transfer to Innovation; 4 Conclusion; References; The Effects of Human Resources ́Qualification Improvement on Their Efficiency in the Public and Private Sectors; 1 Introduction; 2 Literature Review; 3 The Methodology and Model; 4 The Findings; 5 Conclusion; References; Turnover Tendencies Among Workers; 1 Introduction; 2 Literature Review; 3 Hypotheses; 3.1 Expectations; 3.2 Training; 3.3 Age.
• Publisher Details: Cham : Springer
• Publication Date: 2018
• Copyright Date: 2018
• Extent: 1 online resource
• Subjects: 330; Business; Economics -- Congresses; Business -- Congresses; Finance -- Congresses; Consumer behavior -- Congresses; Management science; Motivation research (Marketing); Leadership; Macroeconomics; Globalization; BUSINESS & ECONOMICS -- Economics -- General; BUSINESS & ECONOMICS -- Reference; Business; Consumer behavior; Economics; Finance; Business & Economics -- Management; Business & Economics -- Economics -- Macroeconomics; Business & Economics -- General; Business strategy; Macroeconomics; Market research; Business & Economics -- Consumer Behavior; Sales & marketing; Electronic books; Conference papers and proceedings
• Languages: English
• ISBNs: 9783319762883; 3319762885
• Related ISBNs: 9783319762876
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed April 6, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.