Pop-up retailing : managerial and strategic perspectives /: managerial and strategic perspectives. ([2018])

• Record Type: Book
• Further Information: Note: Gary Warnaby, Charlotte Shi.
• Authors: Warnaby, Gary; Shi, Charlotte
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2018
• Extent: 1 online resource, color illustrations
• Subjects: 658.8/7; Business; Retail trade -- Seasonal variations; Small business marketing; Store location; New business enterprises -- Management; Management science; Trade; Sales management; Branding (Marketing); BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; New business enterprises -- Management; Retail trade -- Seasonal variations; Small business marketing; Store location; Business & Economics -- Sales & Selling; Business & Economics -- Customer Relations; Business & Economics -- Marketing -- General; Sales & marketing; Customer services; Business & Economics -- General; Distributive industries; Electronic books
• Languages: English
• ISBNs: 9783319713748; 3319713744
• Related ISBNs: 9783319713731; 3319713736
• Notes: Note: Includes bibliographical references.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.