Interpretations of Luxury : Exploring the Consumer Perspective /: Exploring the Consumer Perspective. (2017)

• Record Type: Book
• Further Information: Note: Linda Lisa Maria Turunen.
• Authors: Turunen, Linda Lisa Maria
• Contents: Part I. Fundamentals of Luxury- 1. Introduction.- 2. Concept of Luxury through the Lens of History.- 3. Evolution of Global Luxury Brands.- 4. Luxury Consumption and Consumption of Luxury Goods.- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness.- 6. Extended Product: Value in Use and Consumption.- 7. Perceived Authenticity.- 8. Perceived Uniqueness.- 9. Context Specificity of Luxuriousness.- 10. Conclusion: Reflections of Luxury.
• Publisher Details: Cham : Palgrave Macmillan
• Publication Date: 2017
• Copyright Date: 2018
• Extent: 1 online resource (191 pages)
• Subjects: Business; Business & Economics -- Marketing -- General; Business & Economics -- Consumer Behavior; Business & Economics -- General; Sales & marketing; Distributive industries; Market research; Management science; Luxury goods industry; Branding (Marketing); Motivation research (Marketing); Trade; Globalization; Business & Economics -- Industries -- General; Manufacturing industries
• Languages: English
• ISBNs: 9783319608709
• Related ISBNs: 9783319608693
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.