Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions /: a state of the art analysis and future directions. (2017)

• Record Type: Book
• Further Information: Note: Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams.
• Authors: Ismagilova, Elvira; Dwivedi, Yogesh Kumar; Slade, Emma L; Williams, Michael D
• Contents: Chapter 1 Introduction -- Chapter 2 Traditional Word-of-Mouth (WOM) -- Chapter 3 Electronic Word-of-Mouth (eWOM) -- Chapter 4 Engaging in eWOM -- Chapter 5 Persuasiveness of eWOM Communications -- Chapter 6 Impact of eWOM -- Chapter 7 Managing eWOM. Chapter 8 Conclusion.
• Publisher Details: Cham : Springer International Publishing
• Publication Date: 2017
• Extent: 1 online resource (148 pages)
• Subjects: 650; Business; Internet marketing; Management information systems; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Reference; BUSINESS & ECONOMICS -- Skills; Business; Internet marketing; Management information systems; Business and Management; Business Information Systems; Online Marketing/Social Media; Information Systems Applications (incl. Internet); Business & Economics -- E-Commerce -- Online Trading; Computers -- Information Technology; Sales & marketing; Information retrieval; Management science; Computers -- Enterprise Applications -- Business Intelligence Tools; Business mathematics & systems; Electronic books
• Languages: English
• ISBNs: 9783319524597; 3319524593
• Related ISBNs: 3319524585; 9783319524580
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.