Strategy and communication for innovation : integrative perspectives on innovation in the digital economy /: integrative perspectives on innovation in the digital economy. (2017)

• Record Type: Book
• Further Information: Note: Nicole Pfeffermann, Tim Minshall, Letizia Mortara, editors.
• Editors: Pfeffermann, Nicole; Minshall, Tim; Mortara, Letizia
• Contents: Part I - Strategic Perspectives on Innovation.-Part II - Communicative Perspectives on Innovation.-Part III - Integrated Perspectives on Innovation.-Part IV - Case Examples.
• Edition: 3rd ed
• Publisher Details: Cham : Springer
• Publication Date: 2017
• Extent: 1 online resource, illustrations
• Subjects: 658.4/063; Business; Technological innovations -- Management; Communication in management; Research, Industrial -- Management; Diffusion of innovations; Communication in management; Diffusion of innovations; Research, Industrial -- Management; Technological innovations -- Management; Technology & Engineering -- General; Social Science -- Sociology -- General; Engineering: general; Sociology: work & labour; Management science; Entrepreneurship; Engineering economy; Business & Economics -- Entrepreneurship; Entrepreneurship; Electronic books
• Languages: English
• ISBNs: 9783319495422
• Related ISBNs: 9783319495408
• Notes: Note: Includes bibliographical references.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.