Strategy is digital : how companies can use big data in the value chain /: how companies can use big data in the value chain. (2016)

• Record Type: Book
• Further Information: Note: Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero.
• Authors: Cordon, Carlos; García-Milà, Pau; Vilarino, Teresa Ferreiro; Caballero, Pablo
• Contents: Introduction -- From Digital Strategy to Strategy is Digital -- Serialization in the Pharmaceutical Industry -- The Omnichain -- Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile -- New Business Models: Rocket Science -- Conclusions.
• Publisher Details: Switzerland : Springer
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658; Business; Business -- Software; Big data -- Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Reference; BUSINESS & ECONOMICS -- Skills; Business; Business & Economics -- Information Management; Business & Economics -- Production & Operations Management; Business mathematics & systems; Management of specific areas; Management science; Leadership; Management information systems; Production management; Business strategy; Electronic books; Software
• Languages: English
• ISBNs: 9783319311326; 3319311328
• Related ISBNs: 9783319311319
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed June 28, 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.