Optimization issues in web and mobile advertising : past and future trends /: past and future trends. (2016)

• Record Type: Book
• Further Information: Note: Subodha Kumar.
• Authors: Kumar, Subodha
• Contents: Evolution of Web Advertising -- Pricing Models in Web Advertising -- Scheduling Advertisements on a Web Page -- Personalization of Web Advertising -- Internet Advertising Firms -- Mobile Advertising -- Future Trends and Challenges in Web and Mobile Advertising.
• Publisher Details: Cham : Springer
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 659.1/44; Business; Internet marketing; Internet advertising; Electronic commerce; BUSINESS & ECONOMICS -- Advertising & Promotion; Electronic commerce; Internet advertising; Internet marketing; Business and Management; Operation Research/Decision Theory; Optimization; IT in Business; Mathematics -- Applied; Business & Economics -- Information Management; Optimization; Business mathematics & systems; Management science; Operations research; Mathematical optimization; Information technology; Business & Economics -- Operations Research; Operational research; Electronic books
• Languages: English
• ISBNs: 9783319186450; 3319186450
• Related ISBNs: 9783319186443; 3319186442
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed November 24, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.