The new world of transitioned media : digital realignment and industry transformation /: digital realignment and industry transformation. ([2015])

• Record Type: Book
• Further Information: Note: Gali Einav, editor.
• Editors: Einav, Gali
• Contents: Introduction / Gali Einav -- Digital media and the transformation of space / John Carey -- The companies we keep : social networks, customer service, and the coming corporate challenges / Liel Leibovitz -- Health as a social media / Kristen M. Daly -- The new roles of engagement : social media, online games, and the new wave of digital conflict and competition / Rich Groner -- The robot journalist in the age of social physics : the end of human journalism? / Noam Lemelshtrich Latar -- The times they are a' changin' ... from newspapers to TV, traditional shifts to digital / Gali Einav and Nathan Lipson -- Embracing the era of open source marketing / Carl Fremont -- The role of mobile in the media environment / Rita Ku -- Next gen video game consumers / Joost van Dreunen -- Measuring media usage behavior : improving the quality of research and reports on consumers' use of media / Horst Stipp.
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource (xiii, 151 pages), illustrations (chiefly color)
• Subjects: 302.23; Business; Digital media; Digital media -- Social aspects; Digital media -- Economic aspects; Mass media; Communication and traffic; SOCIAL SCIENCE -- Media Studies; Digital media -- Social aspects; Communication and traffic; Digital media; Mass media; Business and Management; Media Management; Economic Policy; Innovation/Technology Management; Political Science -- Public Policy -- Economic Policy; Business & Economics -- Production & Operations Management; Political economy; Research & development management; Management science; Industrial management; Economic policy; Management; Business & Economics -- Industries -- Media & Communications Industries; Media, information & communication industries; Electronic books
• Languages: English
• ISBNs: 9783319090092; 3319090097
• Related ISBNs: 9783319090085; 3319090089
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.