Guerrilla marketing : counterinsurgency and capitalism in Colombia /: counterinsurgency and capitalism in Colombia. (2018)

• Record Type: Book
• Further Information: Note: Alexander L. Fattal.
• Authors: Fattal, Alexander L
• Contents: Preface: "before being a guerrilla, you are my child" -- Introduction: guerrilla marketing -- An archaeology of media spectacle, 1974-2008 -- Operation Christmas -- Operation Genuine -- The good life deferred and risks of remobilization -- Conclusion: the Colombian model -- Epilogue: Target Intimacy.
• Publisher Details: Chicago London : The University of Chicago Press
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 986.106/34; Social Science -- General; Propaganda -- Colombia; Counterinsurgency -- Colombia; Mass media and peace -- Colombia; Mass media and war -- Colombia; Insurgency -- Colombia; Counterinsurgency; Insurgency; Mass media and peace; Mass media and war; Politics and government; Propaganda; HISTORY / Latin America / South America; Social Science -- Anthropology -- Cultural; History -- Latin America -- Central America; Social Science -- Media Studies; Colombia -- Politics and government -- 1974-; Colombia; Electronic books
• Languages: English
• ISBNs: 9780226590783
• Related ISBNs: 022659078X; 9780226590509; 022659050X; 9780226590646; 022659064X
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.