Big data for managers : creating value /: creating value. (2018)

• Record Type: Book
• Further Information: Note: Atal Malviya and Mike Malmgren.
• Authors: Malviya, Atal, 1978-; Malmgren, Mike, 1958-
• Contents: Table of Contents, Dedication, Acknowledgements, Foreword by Tom Davenport, Chapter 1 – Introduction, For Practicing Manager, A Non-technical book, Structure of the book, Chapter 2 – Big Data Revolution, Data driven decisions and value creation, History of Data and Big Data, Data and Analysis, Data Analysis and Statistics, Data Analysis and Computing, Google Web Search, Big Data Analysis on the Cloud, Structured Data, Unstructured Data, Big Data, Summary, Chapter 3 - Creating Value from Big Data, Value Drivers in commercial organizations, Market Value and Non-Financial Values, Investments where Big Data can create value, Summary, Chapter 4 - Big Data Techniques and Solutions, Big Data Analytics, Data Analytics Techniques, Summary, , , Chapter 5 - Introducing the Model – Design and Implementation, C-ADAPT model of Big Data value creation, C-ADAPT Worksheet, Summary, Chapter 6 - Big Data Case Studies, Ooredoo (formerly Qtel), Domino’s pizza, Leading Antivirus Company, Gate Gourmet, Tesco, Delta Airlines, Intel, TXU Energy, OmedaRx, John Deere, Airbnb, Walmart, Huffington Post, Summary, Chapter 7 – What Practitioners Say?, Big Data is Important – very important!, Key value from Big Data, Challenges in implementing Big Data projects, Summary, Chapter 8 – Conclusion and Discussion, , References, Index.
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2018
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 005.7; Big data; Value; Management
• Languages: English
• ISBNs: 9780429952609; 9780429952616; 9780429952593; 9780429489679
• Related ISBNs: 9781138593060; 9781138593084
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.