Introduction to Google Analytics : a guide for absolute beginners /: a guide for absolute beginners. ([2017])
- Record Type:
- Book
- Title:
- Introduction to Google Analytics : a guide for absolute beginners /: a guide for absolute beginners. ([2017])
- Main Title:
- Introduction to Google Analytics : a guide for absolute beginners
- Further Information:
- Note: Todd Kelsey with Brabdon Lyon.
- Authors:
- Kelsey, Todd
Lyon, Brandon - Contents:
- About the Author; About the Technical Reviewer; Introduction; Chapter 1: Overview; Don't Be Alarmed: Analytics Can Be Fun; Personal ROI: How Analytics Will Help Your Career and Your Organization; Social Media Marketing; Digital/Online Marketing; Business Intelligence; Organizational ROI; Free and Corporate Tools; Google Analytics; Adobe Analytics: Omniture; Open Source Analytics; Social Analytics; Things Change; Search Drill; Learning More; Conclusion; Chapter 2: Blogalytics; Create a Google Account/Gmail Address; Start a Blog; Start a Google Analytics Account. Connect Google Analytics to BloggerLooking at Google Analytics; Learning More; Conclusion; Chapter 3: Getting Traffic for Analytics; Basic Social Media Promotion; Get the Link; Make Your Pitch; Post It to Social Media; Promote Your Post; Make an Ad; Learning More; Conclusion; Chapter 4: Reviewing Performance of Campaigns; Reviewing Campaign Analytics; Reviewing Performance in Google Analytics; Location, Location, Location!; Using Campaigns and Ongoing Blog Posts; Looking at Trends; Dealing with Spam Traffic and Bots; Looking at Traffic in Google Analytics; Tracking Mobile Hits. Using Dashboards/ReportsExporting and Scheduling Reports; Learning More; Conclusion; Chapter 5: Fun with E-Commerce Analytics Part I: Shopify; Understanding Conversion Tracking; Why Shopify? Why "Live"?; Get Started with Shopify; Customize Navigation; Adding the Product to the Front Page; Tweaking and Payments; Picking a Plan; Setting a Price;About the Author; About the Technical Reviewer; Introduction; Chapter 1: Overview; Don't Be Alarmed: Analytics Can Be Fun; Personal ROI: How Analytics Will Help Your Career and Your Organization; Social Media Marketing; Digital/Online Marketing; Business Intelligence; Organizational ROI; Free and Corporate Tools; Google Analytics; Adobe Analytics: Omniture; Open Source Analytics; Social Analytics; Things Change; Search Drill; Learning More; Conclusion; Chapter 2: Blogalytics; Create a Google Account/Gmail Address; Start a Blog; Start a Google Analytics Account. Connect Google Analytics to BloggerLooking at Google Analytics; Learning More; Conclusion; Chapter 3: Getting Traffic for Analytics; Basic Social Media Promotion; Get the Link; Make Your Pitch; Post It to Social Media; Promote Your Post; Make an Ad; Learning More; Conclusion; Chapter 4: Reviewing Performance of Campaigns; Reviewing Campaign Analytics; Reviewing Performance in Google Analytics; Location, Location, Location!; Using Campaigns and Ongoing Blog Posts; Looking at Trends; Dealing with Spam Traffic and Bots; Looking at Traffic in Google Analytics; Tracking Mobile Hits. Using Dashboards/ReportsExporting and Scheduling Reports; Learning More; Conclusion; Chapter 5: Fun with E-Commerce Analytics Part I: Shopify; Understanding Conversion Tracking; Why Shopify? Why "Live"?; Get Started with Shopify; Customize Navigation; Adding the Product to the Front Page; Tweaking and Payments; Picking a Plan; Setting a Price; Making More Tweaks; Updating Content; Adding the Digital Product; Buy Your Product; Take a Deep Breath; Learning More; Conclusion; Chapter 6: Fun with E-Commerce Analytics Part II: AdWords; Get Started with AdWords. Creating an Account/Getting a Tracking CodeConnect AdWords to Shopify; To Modify or Not to Modify; What's Going On; Create an AdWords Campaign; Use Keyword Planner; AdWords' Tricky Timing Settings; It's Not Quite as Simple as This; Learning More; Conclusion; Chapter 7: Fun with E-Commerce Analytics Part III: Gumroad; Conversion vs. Infersion; Google Analytics, AdWords, and Gumroad; Get Started with Gumroad; Connect to Google Analytics; Back to Gumroad; Add a Product to Gumroad; Setting Up Payment; Check Your Gumroad Site; Get Some Traffic to Sell; Reviewing the Analytics. Reviewing Google AnalyticsLearning More; Conclusion; Chapter 8: Exploring Google Analytics Certification; Exploring Google Analytics Qualification; Start Easy; Roadmap for Certification; Get Ready, Go!; Long-Term Goal: Certified Partner; Learning More; Conclusion; Index. … (more)
- Publisher Details:
- New York : Apress
- Publication Date:
- 2017
- Copyright Date:
- 2017
- Extent:
- 1 online resource, illustrations
- Subjects:
- 658.8/72
Business
Web usage mining
Internet users -- Statistics -- Data processing
BUSINESS & ECONOMICS -- Industrial Management
BUSINESS & ECONOMICS -- Management
BUSINESS & ECONOMICS -- Management Science
BUSINESS & ECONOMICS -- Organizational Behavior
Web usage mining
Business and Management
Online Marketing/Social Media
Big Data
Computers -- Database Management -- General
Databases
Management science
Internet marketing
Big data
Business & Economics -- E-Commerce -- Online Trading
Sales & marketing
Electronic books
Electronic book - Languages:
- English
- ISBNs:
- 9781484228296
1484228294
1484228286
9781484228289 - Related ISBNs:
- 9781484228289
1484228286 - Notes:
- Note: Online resource; title from PDF title page (EBSCO, viewed June 23, 2017).
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.359916
- Ingest File:
- 01_323.xml