Introduction to Google Analytics : a guide for absolute beginners /: a guide for absolute beginners. ([2017])

• Record Type: Book
• Further Information: Note: Todd Kelsey with Brabdon Lyon.
• Authors: Kelsey, Todd; Lyon, Brandon
• Contents: About the Author; About the Technical Reviewer; Introduction; Chapter 1: Overview; Don't Be Alarmed: Analytics Can Be Fun; Personal ROI: How Analytics Will Help Your Career and Your Organization; Social Media Marketing; Digital/Online Marketing; Business Intelligence; Organizational ROI; Free and Corporate Tools; Google Analytics; Adobe Analytics: Omniture; Open Source Analytics; Social Analytics; Things Change; Search Drill; Learning More; Conclusion; Chapter 2: Blogalytics; Create a Google Account/Gmail Address; Start a Blog; Start a Google Analytics Account. Connect Google Analytics to BloggerLooking at Google Analytics; Learning More; Conclusion; Chapter 3: Getting Traffic for Analytics; Basic Social Media Promotion; Get the Link; Make Your Pitch; Post It to Social Media; Promote Your Post; Make an Ad; Learning More; Conclusion; Chapter 4: Reviewing Performance of Campaigns; Reviewing Campaign Analytics; Reviewing Performance in Google Analytics; Location, Location, Location!; Using Campaigns and Ongoing Blog Posts; Looking at Trends; Dealing with Spam Traffic and Bots; Looking at Traffic in Google Analytics; Tracking Mobile Hits. Using Dashboards/ReportsExporting and Scheduling Reports; Learning More; Conclusion; Chapter 5: Fun with E-Commerce Analytics Part I: Shopify; Understanding Conversion Tracking; Why Shopify? Why "Live"?; Get Started with Shopify; Customize Navigation; Adding the Product to the Front Page; Tweaking and Payments; Picking a Plan; Setting a Price; Making More Tweaks; Updating Content; Adding the Digital Product; Buy Your Product; Take a Deep Breath; Learning More; Conclusion; Chapter 6: Fun with E-Commerce Analytics Part II: AdWords; Get Started with AdWords. Creating an Account/Getting a Tracking CodeConnect AdWords to Shopify; To Modify or Not to Modify; What's Going On; Create an AdWords Campaign; Use Keyword Planner; AdWords' Tricky Timing Settings; It's Not Quite as Simple as This; Learning More; Conclusion; Chapter 7: Fun with E-Commerce Analytics Part III: Gumroad; Conversion vs. Infersion; Google Analytics, AdWords, and Gumroad; Get Started with Gumroad; Connect to Google Analytics; Back to Gumroad; Add a Product to Gumroad; Setting Up Payment; Check Your Gumroad Site; Get Some Traffic to Sell; Reviewing the Analytics. Reviewing Google AnalyticsLearning More; Conclusion; Chapter 8: Exploring Google Analytics Certification; Exploring Google Analytics Qualification; Start Easy; Roadmap for Certification; Get Ready, Go!; Long-Term Goal: Certified Partner; Learning More; Conclusion; Index.
• Publisher Details: New York : Apress
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource, illustrations
• Subjects: 658.8/72; Business; Web usage mining; Internet users -- Statistics -- Data processing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Web usage mining; Business and Management; Online Marketing/Social Media; Big Data; Computers -- Database Management -- General; Databases; Management science; Internet marketing; Big data; Business & Economics -- E-Commerce -- Online Trading; Sales & marketing; Electronic books; Electronic book
• Languages: English
• ISBNs: 9781484228296; 1484228294; 1484228286; 9781484228289
• Related ISBNs: 9781484228289; 1484228286
• Notes: Note: Online resource; title from PDF title page (EBSCO, viewed June 23, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.