Introduction to search engine optimization : a guide for absolute beginners /: a guide for absolute beginners. ([2017])

• Record Type: Book
• Further Information: Note: Todd Kelsey.
• Authors: Kelsey, Todd
• Contents: About the Author; About the Technical Reviewer; Introduction; Chapter 1: Introduction; How Search Works for You; It All Comes Down to Quality Content; Not the Only Game in Town; YouTube; Bing (not Crosby); What's Next?; Conclusion; Chapter 2: Skillbox: Content; Curation vs. Creation vs. Collaboration; Curation; Creation; Collaboration; Create a Google Account/Gmail Address; Content: Start a Blog (or Find One); Weekly Bloggery: What I Do in My Classes; Search Drill: Find a Blog; Content: Create a Free Web Site; Other Systems for Making Web Sites; Make/Edit a Video (or Find One). Editing on YouTubeGetting Going on YouTube; More Reading on Video Editing; Adjusting Digital Images; Taking Screenshots; Conclusion; Chapter 3: SEO Basics; SEO: Where's the Content Going?; Content SEO; Classic SEO: On-Page, Off-Page; Keywords and More Keywords: Can you Ever Have Too Many Keywords?; Example: SEO Steps for a New Web Site or Client; Activity: Meta Description; Conclusion; Chapter 4: Keyword Research; Understanding Keywords; Keyword Opportunities; Search Volume and Competition; Doing Basic Keyword Research; AdWords Keyword Planner; Trying the AdWords Keyword Planner. Activity: Research KeywordsMake a Keyword Target List; Make a Keyword/Topic List; Additional Resources; Conclusion; Chapter 5: Try SEO; Simple SEO: Blog Post; Blogger Overall Meta Description; Post-Level Description; Site-Level SEO: Google Sites; Activity: Site Title Optimization; Activity: Learn HTML the Easy Way; For Further Review; Conclusion; Chapter 6: Analyze How Things Are Going; Fun with SEO: Check Your SEO Rank!; Fun with SEO: Hunt for Duplicate Content!; Other Analysis: Analytics; Fun with Conversion Tracking in SEO; Set Up Google Analytics: Blogger, Google Sites. Setting Up a Google Analytics AccountCreate a New Property for Each New Web Site; Google Sites: Enter the Google Analytics Tracking ID; Fun with Analytics: Using Your Superpowers; Conclusion; Chapter 7: Explore Indexing and Webmaster Tools/Search Console; Fun With SEO: Check Indexing with Google; Explore Google Webmaster Tools/Search Console; Connecting Webmaster Tools/Search Console; News Flash: Checking Rank; Conclusion; Chapter 8: Keeping Up with Changes; Keep Up with Industry Resources and Blogs; Conclusion; Chapter 9: Exploring SEO Certification; HubSpot Certification; SEO Certification.
• Publisher Details: Wheaton, Illinois : Apress
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource
• Subjects: 025.042; Computer science; Web sites -- Ratings and rankings; Web search engines; Web sites -- Registration with search engines; Internet searching; COMPUTERS -- Web -- Search Engines; Internet searching; Web search engines; Web sites -- Ratings and rankings; Web sites -- Registration with search engines; Computer Science; Big Data; Online Marketing/Social Media; Business & Economics -- E-Commerce -- Online Trading; Sales & marketing; Big data; Internet marketing; Computers -- Database Management -- General; Databases; Electronic books
• Languages: English
• ISBNs: 9781484228517; 1484228510; 1484228502; 9781484228500
• Related ISBNs: 9781484228500; 1484228502
• Notes: Note: Includes bibliographical references and index.; Note: Online resource, title from PDF title page (EBSCO, viewed June 27, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.