Commercializing innovation : turning technology breakthroughs into products /: turning technology breakthroughs into products. (2015)

• Record Type: Book
• Further Information: Note: Jerry Schaufeld.
• Authors: Schaufeld, Jerry
• Contents: About the Author -- Acknowledgments -- Introduction -- Chapter 1: Technology Commercialization -- Waypoints in Innovative Commercialization -- W. Edwards Deming and Innovative Change -- Walmart Expands While Manufacturing Nothing: A New Innovation Model Emerges -- Lexus vs. Ford -- Enter Innovation -- Innovation Practitioners -- Apple's Innovative Culture -- The Bose Corporation -- Curt Carlson: The SRI Approach -- Innovative Thinking: Clayton Christensen -- IDEO: Innovation in Design and Consulting -- Innovation at Foundations -- The Pattern Emerges -- Summary -- Chapter 2: The Commercialization Model -- So Why a Model? -- A Model for Commercialization -- Sources of Ideas -- Opportunity Recognition -- The Role of Intuition -- A Disciplined Approach -- Is It Real? The Role of Feasibility Analysis -- Going to Market -- The Project Plan -- Does this Relate to Commercialization?-A Summary -- Chapter 3: The Sources of Ideas for Commercialization: Are There Enough? -- Sources of Ideas -- Licensing -- Patent Law -- A Proprietary Alternative to Patents -- IP and Innovation Commercialization -- Operational Questions about IP -- R & D: Beyond IP Strategy -- R & D Strategy -- R & D: Question the Viability -- Extending the Product or Market -- Some Questioning Thoughts: Product Extension Food for Thought -- Joining and Buying: The Role of Mergers and Acquisitions (M & As) -- The M & A Alternative: Questions -- Invention/"Other" -- Nurturing the Inventive Process -- The World of Ideas: Summary -- Chapter 4: Winnowing Down: The Challenge of Opportunity Recognition -- Opportunity Recognition, the First Gate -- Distillation -- Multiple Funnels -- Expectations -- Chapter 5: Feasibility Analysis -- Classical Perspective -- The Elements -- Economic Considerations -- Technical Considerations -- Operational Considerations -- Risk: Considerations -- Legal Risk. Financial: Risk -- Commercial and Market Risk -- Regulatory Risks -- Risks: A Summary -- Additional Elements: Outcomes of the Feasibility Analysis -- Rejection -- Hold -- Summary -- Chapter 6: The Project Plan -- Why Planning? -- The Details -- Deciding -- Drilling Down -- Over and Under -- The Tools -- To Plan or Not -- Chapter 7: To Market or Not ... -- The End of Marketing? -- The New Marketing Model -- Demographics -- Pricing -- Cost-Based Pricing -- Competition-Based Pricing -- Value-Based Pricing -- Competition -- Competition and Commercialization -- Competitors -- The Impact of Competition on Marketing -- Going to Market -- Why Marketing: A Summary -- Chapter 8: The Numbers -- The Internal Space -- The Internal Balance -- Budgeting -- Revenue -- Those Ratios -- Some Are "Fixed" -- The Results -- Modeling This -- The Outside View -- Summing Up -- Chapter 9: Organizational Dynamics -- Getting Organized -- The Legal Structure -- The Mechanics -- The Functional Option -- Product-Based Organizations -- Other Approaches -- Moving Forward -- Finding, Motivating, and Keeping Talent -- Balanced Metrics -- Creating the Environment -- Summing Up -- Chapter 10: ROI: Does It Make Sense? -- Early Stage Capital -- Angel Investing -- Institutional Investing, the Venture Business -- Comparisons -- The Broader Resources -- Putting It Together -- Know Your Market -- Decision Metrics -- Goals -- Reaching for Decisions -- Market and External Competitive -- Decisions and Intervention Based on Improving Overall Performance Against the Goals -- Chapter 11: Big Brother and Global Competition -- A Perspective -- The Global Competition -- The Local Context -- Drilling Down -- Putting It Together -- Looking Ahead -- Chapter 12: Looking Forward -- A Changing World -- Early Stage Investments -- Incubation -- Global Competition. Technology and the Changing Landscape of Intellectual Property -- Entrepreneurship Trainin -- The Internet and Customer Demand -- A View from the Trenches -- A Finale -- Index -- Other Apress Business Titles You Will Find Useful.
• Publisher Details: Berkeley, CA : Apress
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource (xv, 210 pages)
• Subjects: 658.4/062; Business; Technological innovations -- Management; Technological innovations -- Marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Technological innovations -- Management; Technological innovations -- Marketing; Business and Management; Business and Management, general; R & D/Technology Policy; IT in Business; Science -- General; Business & Economics -- Information Management; Research & development management; Business mathematics & systems; Management science; Economic policy; Information technology; Business & management; Electronic books
• Languages: English
• ISBNs: 9781430263531; 1430263539
• Related ISBNs: 9781430263524; 1430263520
• Notes: Note: Online resource; title from PDF title page (SpringerLink, viewed August 24, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.