Energy branding : harnessing consumer power /: harnessing consumer power. (©2017)

• Record Type: Book
• Further Information: Note: Friorik Larsen.
• Other Names: Larsen, Friǒrik
• Contents: 1. Introduction -- 2. Branding and Related Research Fields -- 3. Overview of Liberalization -- 4. Liberalization and Consumer Perception -- 5. Electric Marketing Myopia -- 6. The Ingredients of an Energy Brand: Sources of Brand Value -- 7. Green Energy Branding -- 8. Green Electricity from a Consumer's Perspective -- 8. Conclusion.
• Publisher Details: Cham, Switzerland : Palgrave Macmillan
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource
• Subjects: 658.827; Business; Branding (Marketing); Electric utilities -- Marketing; Energy industries -- Marketing; Power resources -- Marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Branding (Marketing); Electric utilities -- Marketing; Energy industries -- Marketing; Power resources -- Marketing; Technology & Engineering -- Power Resources -- General; Business & Economics -- Management; Business & Economics -- Customer Relations; Business & Economics -- Consumer Behavior; Energy technology & engineering; Project management; Customer services; Sales & marketing; Management science; Branding (Marketing); Project management; Motivation research (Marketing); Business & Economics -- Marketing -- General; Electronic books
• Languages: English
• ISBNs: 3319571982; 9783319571980
• Related ISBNs: 9783319571973
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.