Energy branding : harnessing consumer power /: harnessing consumer power. (©2017)
- Record Type:
- Book
- Title:
- Energy branding : harnessing consumer power /: harnessing consumer power. (©2017)
- Main Title:
- Energy branding : harnessing consumer power
- Further Information:
- Note: Friorik Larsen.
- Other Names:
- Larsen, Friǒrik
- Contents:
- 1. Introduction -- 2. Branding and Related Research Fields -- 3. Overview of Liberalization -- 4. Liberalization and Consumer Perception -- 5. Electric Marketing Myopia -- 6. The Ingredients of an Energy Brand: Sources of Brand Value -- 7. Green Energy Branding -- 8. Green Electricity from a Consumer's Perspective -- 8. Conclusion.
- Publisher Details:
- Cham, Switzerland : Palgrave Macmillan
- Publication Date:
- 2017
- Copyright Date:
- 2017
- Extent:
- 1 online resource
- Subjects:
- 658.827
Business
Branding (Marketing)
Electric utilities -- Marketing
Energy industries -- Marketing
Power resources -- Marketing
BUSINESS & ECONOMICS -- Industrial Management
BUSINESS & ECONOMICS -- Management
BUSINESS & ECONOMICS -- Management Science
BUSINESS & ECONOMICS -- Organizational Behavior
Branding (Marketing)
Electric utilities -- Marketing
Energy industries -- Marketing
Power resources -- Marketing
Technology & Engineering -- Power Resources -- General
Business & Economics -- Management
Business & Economics -- Customer Relations
Business & Economics -- Consumer Behavior
Energy technology & engineering
Project management
Customer services
Sales & marketing
Management science
Branding (Marketing)
Project management
Motivation research (Marketing)
Business & Economics -- Marketing -- General
Electronic books - Languages:
- English
- ISBNs:
- 3319571982
9783319571980 - Related ISBNs:
- 9783319571973
- Notes:
- Note: Includes bibliographical references and index.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.357777
- Ingest File:
- 01_319.xml