Marketing and American consumer culture : a cultural studies analysis /: a cultural studies analysis. (2016)

• Record Type: Book
• Further Information: Note: Arthur Asa Berger.
• Authors: Berger, Arthur Asa
• Contents: Introduction: Martians and Marketing -- Chapter1: The Semiotics of Marketing: Selling with Signs -- Chapter 2: A Psychoanalytic Approach to Marketing -- Chapter 3: Sociological Theory: The Group Sells -- Chapter 4: Marxism and Marketing -- Chapter 5: The Anthropology of Marketing -- Chapter 6: Marketing Memes: Antiquity and Modernity -- Chapter 7: Marketing the Self -- Chapter 8: Marketing Something: Advertising Cruise Tourism -- Chapter 9: Marketing the President: Political Marketing -- Chapter 10: Marketing to Millenials -- Chapter 11: Marketing and Social Media -- Chapter 12: Marketing Countries: Selling the USA -- Chapter 13: Marketing Theory -- Chapter 14: Ernest Dichter's The Strategy of Desire -- Coda: Marketing and Martians.
• Publisher Details: Cham : Palgrave Macmillan
• Publication Date: 2016
• Extent: 1 online resource (166 pages)
• Subjects: 301; Consumption (Economics) -- Social aspects -- United States; Consumers -- United States; Marketing research; Discourse analysis; Semiotics; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Study skills; Semiotics; Marketing research; Discourse analysis; Consumers; Consumption (Economics) -- Social aspects; Social Science -- Media Studies; Business & Economics -- Marketing -- Research; Business & Economics -- Industries -- Media & Communications Industries; Literary Criticism -- Semiotics & Theory; Language Arts & Disciplines -- Linguistics -- Pragmatics; Media studies; Market research; Media, information & communication industries; Semiotics / semiology; Discourse analysis; Communication; Market research; Industrial management; Social Science -- General; Cultural studies; United States -- Study and teaching; United States; Electronic books
• Languages: English
• ISBNs: 9783319473284
• Related ISBNs: 331947328X; 9783319473277; 3319473271
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.