Build, run, and sell your Apple consulting practice : business and marketing for iOS and Mac start ups /: business and marketing for iOS and Mac start ups. (2018)

• Record Type: Book
• Further Information: Note: Charles Edge.
• Authors: Edge, Charles
• Contents: Intro; Table of Contents; About the Author; Acknowledgments; Introduction; First, Let Me Talk YouOut of This…; Chapter 0: The Joy of Being a Sole Proprietor; Chapter 1: Build the Offer; Before You Get Started: Take Care of Yourself; Research What Should Be in an Offer; Pricing; Building the Offer; The Hourly Offer; The Retainer Offer; The Managed Services Offer; The Fixed-Fee Offer; Build the Contract; Service Level Agreements; Server Uptime; Time to Resolution and Average Response Times; Net Promoter Scores; Remedies; Does This Pass the Sniff Test?!?!; Funding Your New Adventure Growth Requires CapitalConclusion; Further Reading; Chapter 2: Beyond Services; Reseller Accounts; Selling Mobility; Should You Sell Cloud Services?; If You Do Sell Cloud; Evaluating the Security of Cloud-Based Solutions; Referrals vs. Selling; Providing Hardware and Software; Providing Infrastructure Services; Further Reading; Chapter 3: Hiring and Human Resources; Decisions, Decisions; Before You Hire; Where to Post Your Jobs; Writing Job Postings; Reviewing Resumes; Interviewing; Phone Screening; In-Person Interviewing; Making The Offer; Onboarding New Employees; Wikis for Onboarding One-on-OnesTraining; Individualized Learning Plans; Layering Training Assets; Conferences; Meetups; Sites For MacAdmins; People to Follow; Inspiring Employees to Learn; Learning to Lead; Soft Skills; Signs It's Going to Get Hard to Retain Someone; Diversity; Outsourcing HR; Conclusion; Further Reading; Chapter 4: Accounting 101; The Concepts; Buying Accounting Software; Accepting Payments; Accrual-Based Accounting; Hiring an Accountant; Doing Taxes; Insurance; Cash Flow; Conclusion; Further Reading; Chapter 5: Buy Software to Automate the Business; Choose Your Tools; Device Management PSA, MSA, RMM, and BDR (Oh My!)BDR Software; Some RMM, PSA, and MSA Solutions to Consider; The App-Based Economy; Automation Services; What to Expect When Building Software; The Customer Scorecard; The Balanced Scorecard; Financial; Customer; Internal Processes; Learning & Growth; Testing; Techie Bits; Antivirus; Automation Tools; Backup; Collaboration Suites and File Sharing; CRM; DEP Splash Screens and Help Menus; Development Tools, IDEs, and Text Manipulators; Digital Signage and Kiosks; Directory Services and Authentication Tools; Identity Management; Imaging and Configuration Tools Log Collection and AnalysisManagement Suites; Misc; Point of Sale; Print Servers; Remote Management; Security Tools; Service Desk Tools; Software Packaging and Package Management; Storage; Troubleshooting, Repair, and Service Tools; Virtualization and Emulation; Honorable Mention; Conclusion; Further Reading; Chapter 6: Make Friends: Develop Partnerships; Engaging Customers for Referral Business; Finding the Right Partner; Structuring a Partnership; Quid Pro Quo; Subcontracting vs. Partnering; Dealing with Problems with Partners; Conclusion; Further Reading
• Publisher Details: Berkeley, CA : Apress
• Publication Date: 2018
• Copyright Date: 2018
• Extent: 1 online resource
• Subjects: 658.4/6; Computer science; Consulting firms -- Management; New business enterprises; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Consulting firms -- Management; New business enterprises; Computer Science; Apple and iOS; Business Strategy/Leadership; Start-Ups/Venture Capital; Business & Economics -- Management; Business strategy; Corporate finance; Apple computer; Leadership; Computers -- Programming -- Apple Programming; Macintosh programming; Electronic books
• Languages: English
• ISBNs: 9781484238356; 1484238354
• Related ISBNs: 9781484238349; 1484238346
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (SpringerLink, viewed August 17, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.