Coping with retail giants : gaining an edge over discounters /: gaining an edge over discounters. (2015)

• Record Type: Book
• Further Information: Note: A. Coskun Samli.
• Authors: Samli, A. Coskun
• Contents: 1. Pre-opening Preparations -- 2. Retail Marketing Strategy Development -- 3. Fitting into Multi-Layered Retail Competition -- 4. Major Trends in the Retailing Sector which Independents Must Know -- 5. The Retail Evolution -- 6. Capitalizing on Market Potentials -- 7. Consumer Behavior and Retail Strategy -- Appendix to 7 The High Touch Effect -- 8. Strategy Alternatives -- 9. Developing Measuring, and Managing Store Image -- 10. People are our Strength -- 11. We Must Communicate with our Market -- 12. Developing a Merchandise Mix -- 13. Pricing Strategies -- 14. Being Connected to a Supply Chain -- 15. Store Performance Evaluation -- Postscript.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 658.8/7; Business; Stores, Retail -- Management; Retail trade -- Management; Marketing -- Management; Small business -- Management; Consumer behavior; Discount houses (Retail trade); Consumer behavior; Discount houses (Retail trade); Marketing -- Management; Retail trade -- Management; Small business -- Management; Stores, Retail -- Management; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Business & Economics -- Small Business; Business & Economics -- Marketing -- Research; Business & Economics -- Entrepreneurship; Business & Economics -- Management; Business & Economics -- General; Small businesses & self-employed; Market research; Entrepreneurship; Business strategy; Distributive industries; Management science; Organization; Small business; Market research; Entrepreneurship; Leadership; Trade; Business & Economics -- Strategic Planning; Organizational theory & behaviour; Electronic books
• Languages: English
• ISBNs: 9781137476340; 1137476346
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.