The changing landscape of global businesses : principles and practices /: principles and practices. (2019)

• Record Type: Book
• Further Information: Note: Edited by Babu George and John Rogers.
• Editors: George, Babu P; Rogers, John
• Contents: Intro; Table of Contents; Preface; Introduction; Dimensions of Transnational Managerial Profile; Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success; The Intricacies of Global Marketing; A Review of the Cross-Cultural Dimensions of Marketing; A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses; Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society; A Historical Approach to Global Ethics. Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital DemocracyIssues in International Labor; Product Standardization and Product Design Modularity; Developing an International Marketing Plan; Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store; Internationalization by Foreign Direct Investment in the South Asian Region; Contributors.
• Publisher Details: Newcastle upon Tyne : Cambridge Scholars Publishing
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource (xlii, 257 pages)
• Subjects: 338.8/8; International business enterprises; International business enterprises -- Social aspects; Intercultural communication; Intercultural communication; International business enterprises; International business enterprises -- Social aspects; Electronic books
• Languages: English
• ISBNs: 9781527521100; 1527521109
• Notes: Note: Online resource; title from digital title page (viewed on December 31, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.