Bridging disciplinary perspectives of country image, reputation, brand, and identity. (2018)

• Record Type: Book
• Further Information: Note: Edited by Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis.
• Editors: Ingenhoff, Diana, 1971-; White, Candace, 1953-; Buhmann, Alexander; Kiousis, Spiro
• Contents: Charting the landscape in research on country image, reputation, brand, and identity: A trans-disciplinary overview by Alexander Buhmann, Diana Ingenhoff, Candace White, Spiro Kiousis Country, Product-Country, Country-of-origin, or Place Image? Perspectives on a Perplexing Theme: Place-Product Associations and Their Effects by Nicolas Papadopoulos The role of country images in international marketing: Country–of–origin effects by Erik B. Nes Nation Branding, Product Country Images, and Country Rankings by Newburry, William and Song, Mohan Evaluation of nation brand indexes by Henrik Merkelsen & Rasmus Kjærgaard Rasmussen National Identity and Collective Memory: A Social Psychological Perspective by Pierre Bouchat & Bernard Rimé Mediating’ national anxieties via stereotyping the French ‘threatening Other’: Analysis of the 2011 Rugby World Cup in New Zealand media coverage by Fabrice Desmarais and Toni Bruce National stereotypes in Central Europe: Their accuracy, convergence and mirroring by Martina Hřebíčková and Sylvie Graf The Global Construction of National Reputation by Tobias Werron World Opinion, Country Identity, and Country Images: Some Reflections by Frank Louis Rusciano Mediated Public Diplomacy as a Function of Government Strategic Issue Management by Tianduo Zhang and Guy J. Golan Country Image in Public Diplomacy: From Messages to Relationships by Di Wu and Jian Wang Media influence on the public’s perceptions of countries: Agenda setting and international news by Wayne Wanta Talking at Audiences: Networking and Networks in Country Images by Efe Sevin Analyzing Value Drivers and Effects of 4D-Country Images on Stakeholders’ Behavior Across Three Different Cultures by Diana Ingenhoff, Tianduo Zhang, Alexander Buhmann, Candace White, Spiro Kiousis Epilogue: Bridging disciplinary perspectives about country image, reputation, brand and identity by Candace White, Spiro Kiousis, Alexander Buhmann, Diana Ingenhoff
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 320.54; National characteristics -- Political aspects; Branding (Marketing) -- Political aspects; Place marketing -- Political aspects
• Languages: English
• ISBNs: 9781351984423; 9781351984430; 9781351984416; 9781315271224
• Related ISBNs: 9781138281349; 9781138281356
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.