Public relations and the power of creativity : strategic opportunities, innovation and critical challenges /: strategic opportunities, innovation and critical challenges. (2018)

• Record Type: Book
• Further Information: Note: Edited by Sarah Bowman [and three others].
• Editors: Bowman, Sarah
• Contents: PART I: LEADERSHIP, ETHICS AND CREATIVITYThe Power of Listening in Corporate Communications. Theoretical Foundations of Corporate Listening as a Strategic Mode of Communication; Maria Borner and Ansgar Zerfass Fostering Creative Interdisciplinarity: Building Bridges between Ethical Leadership and Leaders' Interpersonal Communication Competence; Anne Laajalahti Communicative leaders, creative followers? Tiina Weman and Helena Kantanen, PART II: KNOWLEDGE AND COLLABORATION FOR FOSTERING CREATIVITY Public Relations and Communication in Education: Is Creativity the Opposite of Knowledge? Effects of Knowledge Transfer on the Development of Creativity. An Austrian Empirical Study Comparing Three Education Types; Astrid Spatzier and Jessica Breu The Role of Trust and Intrinsic Motivation in Enhancing Participation and Creativity in Crowdsourcing Communities; Diana-Maria Cismaru and Raluca-Silvia Ciochina Co-creation of Knowledge for Innovation Requires Multi-Stakeholder Public Relations; Harri Ilmari Ruoslahti Collaborative Creativity, Leadership and Public Relations: Identifying and Addressing Research Limitations; Paul Willis and Elisenda Estanyol PART III: NEW CREATIVE APPROACHES TO PUBLIC RELATIONS Beyond the Cultural Turn: A Critical Perspective on Culture-Discourse within Public Relations; Alexander Frame and Øyvind Ihlen 2, 000 Years of Visual Storytelling. Alternative Approaches for Visual Communication of Christian Churches in the Age of Social Media; Ute Hilgers-Yilmaz, Ralf Spiller and Christof Breidenich Creativity in Public Relations: What do Award Winning Campaign Tell Us? Pinar Aslan and Tugce Ertem-Eray Opportunities for Strategic Public Relations – Evaluation of International Research and Innovation Project Dissemination; Kristina Henriksson, Harri Ilmari Ruoslahti and Kirsi Hyttinen Let Me Draw Your Attention to. …: Exploring the Potentials of Visual Methods for Strategic Internal Communication Management; Melanie Malczok.
• Publisher Details: Bingley : Emerald Publishing Limited
• Publication Date: 2018
• Extent: 1 online resource (256 pages)
• Subjects: 659.2; Public relations; Public relations; Creative ability; Creative ability; Public relations; BUSINESS & ECONOMICS -- Public Relations; Sales & marketing; Business strategy; BUSINESS & ECONOMICS -- Business Communication -- General; BUSINESS & ECONOMICS -- Marketing -- General
• Languages: English
• ISBNs: 9781787692992
• Related ISBNs: 9781787692923
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.