Customer Accounting Creating Value with Customer Analytics /: Creating Value with Customer Analytics. (2018)

• Record Type: Book
• Further Information: Note: Massimiliano Bonacchi, Paolo Perego.
• Other Names: Bonacchi, Massimiliano; Perego, Paolo
• Contents: Intro; Foreword; Contents; Chapter 1: Introduction; 1.1 Customer-Centricity in a Fast-Evolving Landscape; 1.2 Motivation and Objectives of This Book; 1.3 Theoretical Framework: Organizational Architecture; 1.4 Outline of This Book; References; Chapter 2: Customer Analytics: Definitions, Measurement and Models; 2.1 Customer Analytics: Definitions of CP, CLV and CE; 2.2 CLV Formulae: Sources and Variations; 2.3 Applications of CLV in Subscription-Based Business Settings; 2.4 CLV Scorecard and Cohort Analysis: An Application in an SBE; 2.4.1 The CLV Scorecard as a Performance Measurement System 2.4.2 Benefits of CLV Scorecard2.4.3 CLV Cohort Analysis: Rationale; 2.4.4 CLV Cohort Analysis: A Practical Illustration; 2.5 Conclusions and Implications; References; Chapter 3: Customer Analytics for Internal Decision-Making and Control; 3.1 Review of Accounting and Marketing Literature; 3.2 Evaluation of the Literature; 3.3 A Case Study on the Adoption of Customer Analytics; 3.3.1 Case Background and Research Methodology; 3.3.2 Organizational Structure; 3.3.3 The Performance Measurement System; 3.3.4 The Reward System; 3.3.5 Conclusions and Implications from the Case Study 3.4 An Exploratory Cross-Sectional Survey on the Adoption of Customer Analytics3.4.1 Sample and Data Collection; 3.4.2 Descriptive Statistics and Univariate Analysis; 3.4.3 Multivariate Analysis; 3.4.4 Conclusions and Implications from the Survey; Appendix Chapter 3: Questionnaire; References; Chapter 4: Customer Equity for External Reporting and Valuation; 4.1 Customers as the Most Valuable (Intangible) Asset; 4.2 Customer Franchise Is Missing in IFRS/US GAAP Financial Statements: How to Value It?; 4.3 Describing SBEs Business Model Using Customer Metrics 4.4 Valuing SBEs Using Publicly Disclosed Customer Metrics: A Parsimonious Model to Estimate Customer Equity4.5 Customer Equity and Stock Returns: Empirical Evidence; 4.6 Beyond GAAP: Customer Metrics Reporting; References; Chapter 5: Conclusions and Trends to Look Forward; 5.1 Looking Back and Looking Ahead; 5.2 Linking Online with Offline Commerce; 5.3 Enhanced Forms of Corporate Non-financial Reporting; 5.4 The Rising Impact of Artificial Intelligence on Modeling Customer Data; References
• Publisher Details: Cham : Springer
• Publication Date: 2018
• Extent: 1 online resource (95 p.)
• Subjects: 658.1511; Business; Managerial accounting; Customer relations; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Business & Economics -- Accounting -- Financial; Business & Economics -- Corporate Finance; Business & Economics -- Marketing -- Research; Business & Economics -- Consumer Behavior; Business & Economics -- Industries -- Computer Industry; Financial accounting; Corporate finance; Market research; Sales & marketing; Business mathematics & systems; Management science; Accounting; Market research; Motivation research (Marketing); Big data; Business & Economics -- Accounting -- Managerial; Finance & accounting; Electronic books
• Languages: English
• ISBNs: 3030019713; 9783030019716
• Related ISBNs: 3030019705; 9783030019709
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.