Applied translation studies. (2017)

• Record Type: Book
• Further Information: Note: Tong King Lee.
• Authors: Lee, Tong-King
• Contents: Chapter 1:IntroductionTranslation: Why even bother about it?Translation studies: The applied vs. the conceptualApplied translation studies: Three paradigmsFurther reading and reflectionChapter 2 :The Equivalence ParadigmTopic MapIn pursuit of equivalenceShifting between languagesFormal vs. dynamic equivalenceDynamic equivalence at work: Some illustrationsThe translator's libertySemantic vs. communicative translation(Un)translatability and its discontentsFurther reading and reflectionChapter 3:The Functionalist ParadigmTopic MapThe uses and users of textText-type theoryTranslatorial actionTranslatorial action in crosscultural publishing: An exampleSkopos theoryTranslation as language solutionFurther real-life applicationsTranslaboration (Translation + Collaboration)On clients and end-usersResearch as a component of translatorial actionTranslation as genetic transferLocalisationWhen books and movies travelTranslation and global marketing communications: Apple Inc.Further reading and reflectionChapter 4:The Discourse ParadigmTopic MapDiscourse: A plural conceptThe structure of texts: Baker's analysisThematic patterningMarkednessInformation structureCohesion: Reference, substitution/ellipsis, conjunctionCohesion: Multimodal discourseRegister analysis: Hatim and Mason's modelMeasuring translation quality: House's modelCase analysis of Chief Campaigner's speech in InspiringHKSports Foundation annual reportFurther reading and reflectionChapter 5:Beyond the ParadigmsIntegrating the paradigmsBeyond the wordThe translational: From translation to translanguagingMoving on from the applied: Conceptual articulations.
• Publisher Details: London : Red Globe Press
• Publication Date: 2017
• Copyright Date: 2018
• Extent: 1 online resource (178 pages)
• Subjects: 418/.02; Translating and interpreting; Translating and interpreting
• Languages: English
• ISBNs: 9781137606556
• Related ISBNs: 9781137606082
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.