Fashion management : a strategic approach /: a strategic approach. (2018)

• Record Type: Book
• Further Information: Note: Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee.
• Authors: Varley, Rosemary, 1959-; Roncha, Ana; Radclyffe-Thomas, Natascha; Gee, Liz
• Contents: 1. Introducing a strategic approach to fashion management.-2. Strategic Planning for fashion organisations.-3. Fashion Marketing.-4. International Growth Strategy in fashion markets.-5. Financial management in fashion.-6. Fashion Brand management.-7. Fashion marketing communications.-8. Fashion Merchandise Management.-9. Fashion Supply Chain Management.-10. Fashion Retail Management.-11. Managing Fashion Customers.-12. Managing fashion responsibly.-13. Managing risk in fashion.-14. People Management: A strategic approach.
• Publisher Details: London : Red Globe Press
• Publication Date: 2018
• Copyright Date: 2019
• Extent: 1 online resource (325 pages)
• Subjects: 391.0068; Clothing trade -- Management; Fashion merchandising; Clothing trade -- Management; Fashion merchandising; Clothing trade -- Management; Fashion merchandising
• Languages: English
• ISBNs: 9781137508195
• Related ISBNs: 9781137508188
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.