Persuasive copywriting : cut through the noise and communicate with impact /: cut through the noise and communicate with impact. (2019)

• Record Type: Book
• Further Information: Note: Andy Maslen.
• Authors: Maslen, Andy
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - ONE: Copywriting in Context <ul style='padding-top:0;list-style:none;'>Chapter - 01: Creativity: A Genuinely Marketable Skill?; Chapter - 02: The Right and Wrong Way to Judge Copy; Chapter - 03: The Impact of New Channels - from Mobile to Social; Chapter - 04: Blood Brothers or Ugly Sisters - How Do Copy and Content Fit Together?; Section - TWO: Motivation Versus Reason - Tapping into your Customer's Deepest Drives; <ul style='padding-top:0;list-style:none;'>Chapter - 05: Harnessing the Power of Emotional Copywriting to Persuade your Prospects; Chapter - 06: Three Big Ideas You Should Use for Copy Before Highlighting the "Benefits"; Chapter - 07: A Powerful Process for Developing Customer Empathy Through Copy; Chapter - 08: Copywriting Hacks - Flattery Will Get You Everywhere; Chapter - 09: The Ancient Greek Secret of Emotionally Engaging Copy; Chapter - 10: Copywriting and Connecting on Social Media; Chapter - 11: Creating Calls to Action - Top Tips to Bring Home the Bacon Section - THREE: The Pleasure Principle - Making Your Writing More Enjoyable and Compelling; <ul style='padding-top:0;list-style:none;'>Chapter - 12: Balancing Pleasure and Profit - Five Techniques to Write Fantastic Copy; Chapter - 13: How to Engage your Imagination and Free Your Creativity; Chapter - 14: Tone and Technique in Copy - Finding Your Voice (and that of others); Chapter - 15: The Definitive Guide to When Grammar Matters in Copywriting; Chapter - 16: Injecting Life into Your Sales Pitch - An Age-Old Method
• Edition: Second edition
• Publisher Details: London : KoganPage
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 659.132; Advertising copy
• Languages: English
• ISBNs: 9780749483678
• Related ISBNs: 9780749483661
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.