Myths of branding : a brand is just a logo, and other popular misconceptions /: a brand is just a logo, and other popular misconceptions. (2019)

• Record Type: Book
• Further Information: Note: Simon Bailey, Andy Milligan.
• Authors: Bailey, Simon; Milligan, Andy
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Myth 1 - Brands are Just a Way of Charging You More for the Same Product; Chapter - 02: Myth 2 - Once Lost, Brand Trust Can Never be Rebuilt; Chapter - 03: Myth 3 - A Good Brand Can Prop Up a Bad Business; Chapter - 04: Myth 4 - Technology is Diminishing the Power of Brands; Chapter - 05: Myth 5 - Branding is Just About Identity; Chapter - 06: Myth 6 - Brands Don’t Have Any Real Economic Value; Chapter - 07: Myth 7 - There is No Such Thing as Brand Loyalty; Chapter - 08: Myth 8 - The Customer is Always Right; Chapter - 09: Myth 9 – It Takes Large Resources and Years of Effort to Build a Global Brand; Chapter - 10: Myth 10 - A Brand is 'Owned' by the Marketing Department; Chapter - 11: Myth 11 - Brand Purpose is About Effective Corporate Social Responsibility; Chapter - 12: Myth 12 - Customers are Seeking a Conversation with your Brand; Chapter - 13: Myth 13 - There are No Real Tools to Help you Manage your Brand; Chapter - 14: Myth 14 - In Certain Businesses, Brands Really Don’t Matter; Chapter - 15: Myth 15 - Branding has Nothing to Do With the Customer Experience; Chapter - 16: Myth 16 - Branding is All About the Product
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.827; Logos (Symbols); Branding (Marketing)
• Languages: English
• ISBNs: 9780749483104
• Related ISBNs: 9780749497712; 9780749483098
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.