Buyers and borrowers : the application of consumer theory to the study of library use /: the application of consumer theory to the study of library use. ([2018?])

• Record Type: Book
• Further Information: Note: Charles D. Emery.
• Other Names: Emery, Charles D
• Contents: Ch. 1. The Meaning of Marketing -- Ch. 2. Library Patrons as Consumers -- Ch. 3. Library Use Patterns -- Ch. 4. Consumer Research and Behavioral Models -- Ch. 5. Repeat Buying Theory -- Ch. 6. Hypotheses -- Ch. 7. Field Work -- Ch. 8. Data Analysis -- Ch. 9. Replication -- Ch. 10. Conclusions -- Appendix: Library Borrowing Trends at Cranfield.
• Publisher Details: New York : Routledge
• Publication Date: 2018
• Copyright Date: 1993
• Extent: 1 online resource, illustrations
• Subjects: 025.58; Library use studies -- Methodology; Library science -- Research -- Methodology; Consumer behavior; Consumer behavior; Library science -- Research -- Methodology; Library use studies -- Methodology; Consumentengedrag; Bibliotheekgebruik; Collectievorming; Bibliothèques -- Publics; Bibliothéconomie -- Recherche -- Méthodologie; Bibliothèques -- Utilisation -- Méthodologie; Bibliothéconomie -- Recherche -- Méthodologie; Consommateurs -- Comportement
• Languages: English
• ISBNs: 9781317940197; 1317940199
• Related ISBNs: 9781560241836
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.