Bright modernity : color, commerce, and consumer culture /: color, commerce, and consumer culture. (2017)

• Record Type: Book
• Further Information: Note: Regina Lee Blaszczyk, Uwe Spiekermann, editors.
• Editors: Blaszczyk, Regina Lee; Spiekermann, Uwe
• Contents: Bright modernity : color, commerce, and consumer culture / Regina Lee Blaszczyk and Uwe Spiekermann -- Part I. Foundations : industry and education -- Coloring the world : marketing German dyestuffs in the late nineteenth and early twentieth centuries / Alexander Egel -- Learning to see with Milton Bradley / Nicholas Gaskill -- Part II : Gender and color -- "Real men wear pink"? : a gender history of color / Dominique Grisard -- New words and fanciful names : dyes, color, and fashion in the mid-nineteenth century / Charlotte Nicklas -- Let's go color shopping with Charles Sanders Peirce : color scientists as consumers of color / Michael Rossi -- Part III : Ringmasters to the rainbow : color inventions and visual culture -- Movies meet the rainbow / Joyce Bedi -- Glamour pink : the marketing of residential electric lighting in the age of color, 1920s-1950s / Margaret Maile Petty -- Life in color : Life magazine and the color reproduction of works of art / Melissa Renn -- Part IV : Predicting the rainbow -- The color schemers : American color practice in Britain, 1920s-1960s / Regina Lee Blaszczyk -- Modeurop : using color to unify the European shoe and leather industry / Ingrid Giertz-Mårtenson -- Who decides the color of the season? : how a trade show called Première vision changed fashion culture / Mary Lisa Gavenas.
• Publisher Details: Cham, Switzerland : Springer International
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 667; History; Color in advertising -- History; Color -- History; Consumer behavior -- History; TECHNOLOGY & ENGINEERING -- Chemical & Biochemical; Color; Color in advertising; Consumer behavior; History -- World; Political Science -- Labor & Industrial Relations; Business & Economics -- Economic History; Business & Economics -- Economics -- General; General & world history; Social & cultural history; Economic history; Economics; World history; Economic history; History -- Social History; Electronic books; History
• Languages: English
• ISBNs: 9783319507453; 3319507451
• Related ISBNs: 3319507443; 9783319507446
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed Sept. 12, 2017).; Note: Online resource; title from PDF title page (viewed August 31, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.