Markenführung und Markenkommunikation in der Immobilienwirtschaft : Grundwissen für Einsteiger /: Grundwissen für Einsteiger. (2017)

• Record Type: Book
• Further Information: Note: Von Frauke Bender, Cathrin Christoph.
• Authors: Bender, Frauke; Christoph, Cathrin
• Contents: Einleitung -- Markenführung in der Immoblienwirtschaft -- Kommunikation für Immobilien und Immobilienunternehmen -- Ausblick und Fazit.
• Publisher Details: Wiesbaden : Springer Fachmedien Wiesbaden Imprint: Springer Gabler
• Publication Date: 2017
• Extent: 1 online resource (IX, 56 S. 12 Abb.)
• Subjects: 333.33068; Business; Real estate business -- Management; Business & Economics -- Investments & Securities -- Real Estate; Business & Economics -- Public Relations; Business & Economics -- Sales & Selling; Property & real estate; Public relations; Sales & marketing; Management science; Branding (Marketing); Real estate management; Public relations; Sales management; Business & Economics -- Marketing -- General; Electronic books
• Languages: German
• ISBNs: 3658182032; 9783658182038
• Notes: Note: Includes bibliographical references.; Note: Description based on online resource; title from PDF title page (ebrary, viewed May 24, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.