Reputation Management für CEOs : wie Top-Manager ihren guten Ruf sichern können /: wie Top-Manager ihren guten Ruf sichern können. ([2017])

• Record Type: Book
• Further Information: Note: Wolfgang Griepentrog.
• Authors: Griepentrog, Wolfgang
• Contents: Sieben Handlungsfelder im CEO-Reputation-Management.-Der CEO als Marke: CEO-Reputation-Management als Teil der integrierten Unternehmenskommunikation.-Aufbau, Pflege und Weiterentwicklung des guten Rufs auf Top-Ebene.-Infrastruktur eines systematischen CEO-Reputation-Managements.-Spezifische Chancen und Risiken im CEO-Reputation-Management.
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 659.2/85; Business; Corporate image -- Management; Reputation -- Management; Corporations -- Public relations; Organizational effectiveness; Organizational behavior; Responsibility; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Reference; BUSINESS & ECONOMICS / Skills; BUSINESS & ECONOMICS / Advertising & Promotion; BUSINESS & ECONOMICS / Organizational Behavior; Corporations -- Public relations; Organizational behavior; Organizational effectiveness; Responsibility; Business & Economics -- Management; Business & Economics -- Industries -- Media & Communications Industries; Business strategy; Media, information & communication industries; Management science; Public relations; Leadership; Industrial management; Business & Economics -- Public Relations; Public relations; Electronic books
• Languages: German
• ISBNs: 9783658169732; 3658169737
• Related ISBNs: 9783658169725
• Notes: Note: Includes bibliographical references.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.