Reputationsmanagement : medical care /: medical care. (2000)

• Record Type: Book
• Further Information: Note: Anabel Ternès, Christopher Runge.
• Authors: Ternès, Anabel; Runge, Christopher
• Contents: Was Sie in diesem Essential finden können; Inhaltsverzeichnis; 1.1 Reputationsmanagement -- warum ist es so wichtig?; Kapitel 1; Einleitung; 1.2 Definition; 1.3 Prozess des Reputationsmanagement; Analyse; Mittel der Analyse; Strategie; Operative Vorgehensweise; Monitoring & Reporting; Kapitel 2; Medical Care; 2.1 State of the art; 2.2 Beispiele aus der Praxis; Beispiel Bewertungsplattform; Professor Mang; Hygieneskandale; Uniklinik Freiburg; Was Sie aus diesem Essential mitnehmen können; Literatur.
• Publisher Details: Wiesbaden : Harrassowitz Verlag
• Publication Date: 2015
• Extent: 1 online resource, color illustrations
• Subjects: 610.68; Business; Health facilities -- Public relations; Medical care -- Public opinion; Corporate image -- Management; Reputation; Social media; Management science; Personnel management; Management; MEDICAL -- Hospital Administration & Care; Social media; Reputation; Health facilities -- Public relations; Medical care -- Public opinion; Business & Economics -- Management; Language Arts & Disciplines -- Journalism; Management & management techniques; Press & journalism; Business & Economics -- Human Resources & Personnel Management; Personnel & human resources management; Electronic books
• Languages: German
• ISBNs: 9783658089498; 3658089490
• Related ISBNs: 9783658089481
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (Ebsco, viewed April 20, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.