Reputationsmanagement : Politik /: Politik. ([2015])

• Record Type: Book
• Further Information: Note: Anabel Ternès, Christopher Runge.
• Authors: Ternès, Anabel; Runge, Christopher
• Contents: Was Sie in diesem Essential finden können; Inhaltsverzeichnis; Kapitel 1; Einleitung; 1.1 Reputationsmanagement -- warum ist es so wichtig?; 1.2 Definition; 1.3 Prozess des Reputationsmanagements; Kapitel 2; Reputationsmanagement im Bereich Politik; 2.1 State of the Art; 2.2 Beispiele aus der Praxis; 2.3 Rainer Brüderle; Was Sie aus diesem Text mitnehmen können; Literatur.
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource
• Subjects: 659.2; Business; Public relations; Self-presentation; Reputation; Management science; Management; Political communication; BUSINESS & ECONOMICS -- Advertising & Promotion; Public relations; Reputation; Self-presentation; Language Arts & Disciplines -- Journalism; Political Science -- General; Press & journalism; Political science & theory; Business & Economics -- Management; Management & management techniques; Electronic books
• Languages: German
• ISBNs: 9783658089511; 3658089512
• Related ISBNs: 9783658089504
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed April 1, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.