Reputationsmanagement : Manager und Führungskräfte /: Manager und Führungskräfte. ([2015])

• Record Type: Book
• Further Information: Note: Anabel Ternès, Christopher Runge.
• Other Names: Ternès, Anabel; Runge, Christopher
• Contents: Was Sie in diesem Essential finden können; Inhaltsverzeichnis; Kapitel-1; Einleitung; 1.1 Reputationsmanagement -- warum ist es so wichtig?; 1.2 Definition; 1.3 Prozess des Reputationsmanagements; Literatur; Kapitel-2; State oft the Art des Reputationsmanagements für Manager und Führungskräfte; Literatur; Kapitel-3; Beispiele für Reputationsmanagement; 3.1 Steve Jobs; 3.2 Steve Ballmer; Literatur; Was Sie aus diesem Essential mitnehmen können.
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 659.2; Business; Corporate image; Reputation; Public relations; Organizational behavior; Management science; Personnel management; Management; Industrial management; BUSINESS & ECONOMICS -- Advertising & Promotion; BUSINESS & ECONOMICS -- Public Relations; Corporate image; Organizational behavior; Public relations; Reputation; Business & Economics -- Management; Business & Economics -- Industries -- Media & Communications Industries; Management & management techniques; Media, information & communication industries; Business & Economics -- Human Resources & Personnel Management; Personnel & human resources management; Electronic books
• Languages: German
• ISBNs: 9783658103071; 3658103078
• Related ISBNs: 9783658103064; 365810306X
• Notes: Note: Includes bibliographical references.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.