Multisensory packaging : designing new product experiences /: designing new product experiences. (2018)

• Record Type: Book
• Further Information: Note: Edited by Carlos Velasco, Charles Spence.
• Editors: Velasco, Carlos (Velasco Murviedro); (Experimental psychologist), Spence, Charles
• Contents: Chapter 1: Introduction to multisensory product packagingPart I: Packaging and the senses Chapter 2: Packaging colour and its multiple roles Chapter 3: Food imagery and transparency in product packaging Chapter 4: The role of typeface in packaging design Chapter 5: Sonic packaging: How packaging sounds influence multisensory product evaluation Chapter 6: Tactile/haptic aspects of multisensory packaging design Part II: Multisensory packaging frameworks and contexts Chapter 7: On the embodied origins of product perception and sensory evaluation Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework Chapter 9: Influencing healthy food choice through multisensory packaging design Chapter 10: Multisensory premiumness Chapter 11: Multisensory packaging design across cultures Part III: The future of multisensory packaging Chapter 12: The consumer neuroscience of packaging Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies.
• Publisher Details: Basingstoke, Hampshire : Palgrave Macmillan
• Publication Date: 2018
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.564; Packaging -- Design
• Languages: English
• ISBNs: 9783319949772
• Related ISBNs: 9783319949765
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.