Sloganization in language education discourse : conceptual thinking in the age of academic marketization /: conceptual thinking in the age of academic marketization. (2018)

• Record Type: Book
• Further Information: Note: Edited by Barbara Schmenk, Stephan Breidbach and Lutz Küster.
• Editors: Schmenk, Barbara; Breidbach, Stephan; Küster, Lutz
• Contents: Chapter 1. Barbara Schmenk and Stephan Breidbach and Lutz Küster: Sloganization in Language Education Discourse. Introduction. Chapter 2. David Gramling: We Innovators Chapter 3. Dietmar Rösler: The Only Turn Worth Watching in the 20th Century is Tina Turner's: How the Sloganization of Foreign Language Research can Impede the Furthering of Knowledge and Make Life Difficult For Practitioners Chapter 4. Gerhard Bach: Slo(w)ganization. Against the Constant Need for Re-Inventing the Discourse on Language Education: The Case of 'Multiple Intelligences' Chapter 5. Britta Viebrock: Just Another Prefix? From Inter- to Transcultural Foreign Language Learning and Beyond Chapter 6. John Plews: On Common 'Exposure' and Expert 'Input' in Second Language Education and Study Abroad Chapter 7. David Block: What on Earth is 'Language Commodification'? Chapter 8. Aneta Pavlenko: Superdiversity and Why it Isn't: Reflections on Terminological Innovation and Academic Branding Chapter 9. Barbara Schmenk and Stephan Breidbach and Lutz Küster: Sloganization – Just Another Slogan?
• Edition: 1st
• Publisher Details: Bristol : Multilingual Matters
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 418.0071; Language and languages -- Study and teaching; Discourse analysis; Slogans
• Languages: English
• ISBNs: 9781788921886; 9781788921879; 9781788921893
• Related ISBNs: 9781788921862; 9781788921855
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.