Social media : the academic library perspective /: the academic library perspective. (2018)

• Record Type: Book
• Further Information: Note: Edited by Nina Verishagen.
• Editors: Verishagen, Nina
• Contents: List of Contributors xiii About the Authors xvii Foreword xxvii Acknowledgments xxix Introduction xxxi Part I The Social Media Landscape at the Academic Library How to Assess Students’ Social Media Preferences: A Comparison at Two Academic Institutions Dan Sich and Mark Aaron Polger Introduction: Reason for Study Some Background Our Institutions Survey Questions Ethics Approval Timeline and Response Sampling and Distribution Questionnaire Results Recommendations and Limitations Suggestions for Future Research What to Do With the Results Conclusion References Social Media Committees: Sharing the Library’s Voice Alejandra Nann and Nina Verishagen Introduction University of San Diego’s Copley Library Social Media Committee Saskatchewan Polytechnic Library’s Social Media Committee Tips for Any Social Media Committee Final Words References v vi Contents Appendix A: Saskatchewan Polytechnic Library Social Media Plan 2015-20 Appendix B: Saskatchewan Polytechnic Library Social Media Committee Terms of Reference—Key Excerpts Appendix C: Social Media Committee Guidelines Document The Right Social Media Platform for Your Library Morgan Swan Consider Your Institutional Context Identify Your Intended Outcomes or Goals Take Stock of Your Current Social Media Commitment Understand the Pros and Cons of Each Platform of Interest Determine Which Platform Best Matches Your Library References Social Media Best Practices: Implementing Guidelines for Disability and Copyright Sarah Christensen and J.J. Pionke Introduction Literature Review Social Media and Copyright Practical Guidelines on Social Media and Copyright Social Media and Accessibility Practical Guidelines on Social Media and Accessibility Conclusion References Further Reading Using Scheduling Apps to Streamline a Social Media Workflow Samantha Paul and Michael Holt Introduction How We Picked the Apps to Review Common Themes and Trends App Reviews Trello Case Study Conclusions References Further Reading vii Part II Tried and Tested by Librarians: Social Media Case Studies Instagram Case Study 1: Using Instagram to Engage Students During Library Orientation Katie Hutchison and Stephanie Henderson Background Library Week The InstaHunt What Worked What Didn't Work Recommendations Using Instagram After Library Week Final Words Case Study 2: Enhancing Your Instagram Following Through Interdepartmental Collaboration Jen Park and Steve Fowler Introduction The Dilemma Proposal for Collaboration Planning Speak With Target Demographic About Contest Design Marketing What Worked What Didn't Work Recommendations Final Words Case Study 3: Student Social Media Representatives and Instagram: Connecting With the Campus Community Through Library Student Workers Laura Wilson The Situation In Heather’s Words: Her Experience Posting to Our Libraries’ Instagram Analyzing Success What Worked What Didn't Work Recommendations Final Words Contents viii Contents Case Study 4: Are We Failing at Instagram? Matthew Blaine and Jacalyn Kremer References Twitter Case Study 1: Tweeting to Success: Managing an Academic Library’s Twitter Campaign to Enhance User Engagement Emy N. Decker Background International Games Day How Twitter Promoted International Games Day Using Twitter on International Games Day Assessment Successes What Worked Failures What Didn't Work Final Thoughts Case Study 2: Drop Everything and Tweet: Building Community on Your Campus Joanna Ewing, Amber Wilson and Karen Pruneda Campaign Background UCA Library Twitter Implementation Approach/Plan Developing Organizational Strategies Identifying Collaborators Marketing What Worked What Didn't Work Recommendations Final Words References Contents ix Case Study 3: What Do You Do When They Start Talking Back? Training Librarians for Next-Level Twitter Engagement Using Springshare’s LibAnswers Sheeji Kathuria and Amanda Clay Powers References Case Study 4: Rising Above the Noise: Increasing Local Engagement Through a Global Hashtag Campaign Emily Jack 7.4.1 Background 7.4.2 The Idea 7.4.3 The Execution 7.4.4 Measuring Success 7.4.5 Why It Worked 7.4.6 The Best-Laid Plans... 7.4.7 What Worked 7.4.8 What Didn't Work 7.4.9 Recommendations 7.4.10 Final Words Facebook Case Study 1: Breaking Up Is Hard to Do: UAB Libraries and Facebook’s Mis(sed)connection Dana Hettich and Becca Billings Introductions Love at First Like The Test Final Words References Further Reading Case Study 2: Buying Likes: How Our Library Jumped From 200 to 1000 (Student) Likes in 5 Months Nina Verishagen and Ann Liang The Situation The Idea x Contents So It Mostly Worked! Here’s How What Worked What Didn't Work Recommendations Where Are We Now? Final Words </li
• Publisher Details: Oxford : Chandos Publishing
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 027.70285; Online social networks -- Library applications; Academic libraries -- Information technology; Social media; Libraries and community
• Languages: English
• ISBNs: 9780081024102
• Related ISBNs: 9780081024096
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.