Communicating visually : the graphic design of the brand /: the graphic design of the brand. (2018)

• Record Type: Book
• Other Titles: Graphic design of the brand
• Further Information: Note: Edited by Daniel Raposo ; contributors: Joan costa, Daniel Raposo, Francisco Providência, Eduardo Herrera, Leire Fernández, Albert Culleré, Emilio Gil, Fernando Oliveira, Félix Beltrán and Bruno Maag.
• Editors: Raposo, Daniel
• Contents: Introduction / Daniel Raposo -- Graphic design versus design management / Joan Costa -- Communicating visually / Daniel Raposo -- An imagined being: the stereotyped influence of places / Francisco Providência -- Types and stereotypes of brand marks / Eduardo Herrera and Leire Fernández -- The brands and the circle of time / Albert Culleré -- The same brands but different / Emílio Gil -- Brand's identity and visual culture / Fernando Oliveira -- Images that brands / Félix Beltran -- Typography that brands / Bruno Maag -- Compliment to the simplicity of the form / Daniel Raposo -- Final remarks -- Contributors -- Glossary.
• Publisher Details: Newcastle upon Tyne, UK : Cambridge Scholars Publishing
• Publication Date: 2018
• Extent: 1 online resource (vi, 207 pages), illustrations
• Subjects: 741.6; Industrial / commercial art & design; Graphic design (Typography); ART / Techniques / Drawing; Graphic design; Communication studies; Graphic design (Typography); Electronic books
• Languages: English
• ISBNs: 9781527518476; 1527518477
• Related ISBNs: 9781527513365; 152751336X
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.