Public relations : a practical approach /: a practical approach. (2018)
- Record Type:
- Book
- Title:
- Public relations : a practical approach /: a practical approach. (2018)
- Main Title:
- Public relations : a practical approach
- Further Information:
- Note: Ellen Gunning.
- Authors:
- Gunning, Ellen
- Contents:
- 1. An Appreciation of Public Relations.- 2. Ethics.- 3. Objectives, Publics & Techniques.- 4. PR & The Media.- 5. Creating Content.- 6. Storytelling.- 7. Event Management.- 8. Structure & Management of Consultancy & In-House Departments.- 9. Preparing and Delivering a PR proposal.- 10. Sponsorship.- 11. Corporate Social responsibility.- 12. Crisis PR.- 13. Political PR.- 14. The future of PR.
- Edition:
- Third edition
- Publisher Details:
- London : Red Globe Press
- Publication Date:
- 2018
- Copyright Date:
- 2019
- Extent:
- 1 online resource (258 pages)
- Subjects:
- 659.2
Public relations - Languages:
- English
- ISBNs:
- 9781352002799
- Related ISBNs:
- 9781352002782
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.337980
- Ingest File:
- 02_335.xml