Biosurveillance in New Media Marketing : World, Discourse, Representation /: World, Discourse, Representation. (2018)

• Record Type: Book
• Further Information: Note: Selena Nemorin.
• Authors: Nemorin, Selena
• Contents: 1. Introduction: Advertising Futures 2. A Theory of Manipulation: Critical Perspectives 3. The Emergence of Neuromarketing 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? 5. Structures of Understanding 6. Worldlessness: The Brain as 'Buy Button' 7. Poor in World: Augmenting Animality 8. World-Forming: The Agentic Consumer 9. Self-Determination and Implications of Mining the Brain.
• Publisher Details: Cham : Palgrave Macmillan
• Publication Date: 2018
• Copyright Date: 2018
• Extent: 1 online resource (234 pages)
• Subjects: Culture-Study and teaching; Social Science -- Media Studies; Social Science -- General; Business & Economics -- E-Commerce -- Online Trading; Philosophy -- Reference; Media studies; Cultural studies; Sales & marketing; Philosophy; Communication; Digital media; Culture; Technology; Internet marketing; Philosophy
• Languages: English
• ISBNs: 9783319962177
• Related ISBNs: 9783319962160
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.