Designing and Managing a Research Project : A Business Student's Guide /: A Business Student's Guide. (2018)

• Record Type: Book
• Further Information: Note: Michael Jay Polonsky, David S. Waller.
• Authors: Polonsky, Michael J; Waller, David S
• Contents: Preface; Acknowledgments; PART I. THE FOUNDATIONS; CHAPTER 1. Introduction; What Is Research?; How a Research Project Fits Within Your Business Education; Overview of the Book; Online Support Materials; Case Study; Chapter Questions; References; CHAPTER 2. Choosing a Topic; Has the Topic Been Assigned?; Steps in Choosing a Topic; Project Checklist; Case Study; Chapter Questions; References; CHAPTER 3. The Role of the Supervisor; Understanding Your Supervisor; What Is the Role of a Supervisor?; Selecting a Supervisor; Other Supervisor Arrangements; Ground Rules and Expectations; Conclusion; Project Checklist; Case Study; Chapter Questions; References; CHAPTER 4. Group Work, Group Dynamics, and the Role of Conflict; The Group Work Process; Why Assignments Use Groups; The Complexity of Group Work; Group Work and Conflict; Positive and Negative Conflict; General Causes of Conflict; Conflict Stimulation; Managing Conflict; Conclusion; Project Checklist; Case Study; Chapter Questions; References; CHAPTER 5. Ethical Considerations; What Is Human Intervention?; Codes of Ethical Conduct/Practice; Ethical Philosophies; Ethical Issues to Consider; Technology Issues; Conclusion; Project Checklist; Case Study; Chapter Questions; References; PART II. UNDERTAKING THE RESEARCH; CHAPTER 6. Planning the Research Project; Importance of Planning; The Research Process; The Research Proposal; Managing the Research Process; Budgeting; Conclusion; Project Checklist; Case Study; Chapter Questions; References; CHAPTER 7. Literature Review; What Is a Literature Review?; How Can Literature Be Used?; Where to Obtain Literature; How to Write a Literature Review; Referencing; Managing Your References; Project Checklist; Case Study; Chapter Questions; References; CHAPTER 8. Data Gathering; Factors to Evaluate Data-Gathering Methods; Types of Research Data; Secondary Data; Primary Data; Sampling Methods; Research Errors; Conclusion; Project Checklist; Case Study; Chapter Questions; Appendix 8.1: Statistical Agencies that Provide for Up-to-date Demographics and Country Data; References; CHAPTER 9. Qualitative Data Collection and Issues in Analysis; Qualitative Data Collection Methods; Implementation; Analysis and Interpretation; Conclusion; Project Checklist; Case Study; Chapter Questions; References; Further Reading; CHAPTER 10. Quantitative Data Analysis; Hypotheses, Errors, and Significance; Basic Analysis; Basic Associations; Basic Causal Relationship; Introducing Advanced Techniques; Conclusion; Project Checklist; Glossary; Case Study; Chapter Questions; References; Further Reading; PART III. COMMUNICATING THE RESULTS; CHAPTER 11. Presenting the Results; Ways to Present Research Findings; Numerical Tables; APA Style; Charts and Graphs; Pictures; Maps; Quotations; Reporting Statistical Results; Conclusion; Project Checklist; Case Study; Chapter Questions; References; CHAPTER 12. Identifying the Implications and Establishing Recommendations; Describing the Results; Discussion and Interpretation; Research Implications; Recommendation Guidelines; Limitations; Future Research; Project Checklist; Case Study; Chapter Questions; References; CHAPTER 13. Writing the Report; Written Communication; When to Write?; Types of Reports; Structure of a Project Report; Conclusion; Project Checklist; Case Study; Chapter Questions; References; CHAPTER 14. Oral Presentations; Before the Presentation; The Presentation; Wrapping Up; Groups and Group Members in Presentations; Conclusion; Project Checklist; Case Study; Chapter Questions; References; CHAPTER 15. Concluding Remarks; Some Final Hints for Those Undertaking a Project; Case Study (Epilogue); About the Authors; Index;
• Edition: 4th
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2018
• Extent: 1 online resource (360 pages)
• Languages: English
• ISBNs: 9781544316482; 1544316488
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.