Einsamkeit und die psychologische Kraft der Marke. ([2019])

• Record Type: Book
• Further Information: Note: Oliver Errichiello.
• Authors: Errichiello, Oliver, 1973-
• Contents: 1 Einführung.- 2 Die schöpferische Kraft der Einsamkeit.- 3 Die Einsamkeit als schöpferische Kraft.- 4 Individualität als schöpferische Kraft.- 5 Die schöpferische Kraft der Ökonomie.- 6 Fazit: Massenhaft einmalig.- 7 Schlussgedanke: Individualität als Zielgröße des 21. Jahrhunderts.- 8 Literatur.
• Publisher Details: Berlin : Springer
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource, illustrations (some color)
• Subjects: 658.8/27; Popular works; Branding (Marketing) -- Psychological aspects; Branding (Marketing) -- Social aspects; Brand name products -- Psychological aspects; Brand name products -- Social aspects; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Psychology -- Industrial & Organizational Psychology; Business & Economics -- Marketing -- General; Psychology -- Applied Psychology; Social Science -- Sociology -- General; Science -- Applied Sciences; Occupational & industrial psychology; Sales & marketing; Sociology: work & labour; Mathematics & science; Psychology; Applied psychology; Branding (Marketing); Economics—Psychological aspects; Technology; Psychology -- General; Popular psychology; Electronic books
• Languages: German
• ISBNs: 9783662578308; 3662578301
• Related ISBNs: 9783662578292
• Notes: Note: Includes bibliographical references.; Note: Online resource ; title from PDF title page (EBSCO, viewed October 10, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.