Personalmarketing, Employer Branding und Mitarbeiterbindung : Forschungsbefunde und Praxistipps aus der Personalpsychologie /: Forschungsbefunde und Praxistipps aus der Personalpsychologie. (2017)

• Record Type: Book
• Further Information: Note: Uwe Peter Kanning.
• Authors: Kanning, Uwe Peter, 1966-
• Contents: Einführung.- I Personalmarketing.-Grundlagen des Personalmarketings.-Prozess des Personalmarketings.-Analysen im Prozess des Personalmarketings.-Auswahl und Gestaltung von Personalmarketingmethoden.-Auswahl und Gestaltung von Personalauswahlmethoden.-Evaluation des Personalmarketings.-Personalmarketing – Fazit.-II Employer Branding.-Grundlagen des Employer Brandings.-Prozess des Employer Brandings.-Maßnahmen des Employer Brandings.-Employer Branding – Fazit.-III Mitarbeiterbindung.-Grundlagen der Mitarbeiterbindung.- Prozess der Mitarbeiterbindung.-Maßnahmen zur Mitarbeiterbindung.-Mitarbeiterbindung – Fazit.
• Publisher Details: Berlin : Springer
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.3; Psychology; Employees -- Recruiting; Personnel management; Branding (Marketing); BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Branding (Marketing); Employees -- Recruiting; Personnel management; Business & Economics -- Human Resources & Personnel Management; Business & Economics -- Management; Personnel & human resources management; Business strategy; Applied psychology; Leadership; Psychology -- Industrial & Organizational Psychology; Occupational & industrial psychology; Electronic books; Electronic books
• Languages: German
• ISBNs: 9783662503751; 3662503751
• Related ISBNs: 9783662503744
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed August 23, 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.