Storytelling : Eine Methode für das Change-, Marken-, Projekt- und Wissensmanagement /: Eine Methode für das Change-, Marken-, Projekt- und Wissensmanagement. (2016)

• Record Type: Book
• Further Information: Note: Karin Thier.
• Authors: Thier, Karin
• Contents: Einleitung.- Geschichten und Erzählungen in Unternehmen.- Die Methode "Storytelling".- Anwendungsbereiche.- Evaluation und Wirksamkeit von Storytelling.- Durchführung der Storytelling-Methode.- Weitere Storytelling-Methoden und Varianten.- Weiterführende Literatur.- Ausblick - Kurzvarianten von Storytelling.
• Edition: Third edition
• Publisher Details: Berlin, Heidelberg : Springer
• Publication Date: 2016
• Copyright Date: 2017
• Extent: 1 online resource (142 pages)
• Subjects: Psychology; Business & Economics -- Management; Business & Economics -- Human Resources & Personnel Management; Business & Economics -- Strategic Planning; Medical -- Practice Management & Reimbursement; Management & management techniques; Personnel & human resources management; Organizational theory & behaviour; Medical administration & management; Applied psychology; Management; Personnel management; Organization; Psychology -- Industrial & Organizational Psychology; Occupational & industrial psychology
• Languages: German
• ISBNs: 9783662492062
• Related ISBNs: 9783662492055
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.